10 Biggest Luxury Brands That Are Raising Prices Every Year
Luxury brands aren’t exclusive—they’re getting more expensive each year.
- Chris Graciano
- 2 min read
High-end fashion and luxury goods have always come at a premium, but recent years have seen prices skyrocket. Inflation, brand prestige, and strategic scarcity are driving up costs, making designer items even less accessible. Here are 10 luxury brands consistently increasing their prices year after year.
1. Chanel
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Chanel has steadily raised prices on its iconic handbags, with some models nearly doubling in cost over the last decade. Limited production and high demand make its classic flap bags even more unattainable.
2. Louis Vuitton
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Yearly price hikes on Louis Vuitton’s monogrammed bags and accessories have made them harder to afford. The brand justifies these increases by citing rising material costs and craftsmanship.
3. Rolex
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Luxury watch enthusiasts have noticed Rolex quietly increasing its prices, often without much warning. With limited supply and long waitlists, even entry-level models now cost significantly more than they did a few years ago.
4. Hermès
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The cost of a Birkin or Kelly bag has steadily climbed, making them even more elusive. Hermès carefully controls its supply, ensuring prices remain high and resale values even higher.
5. Gucci
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Gucci’s bold branding and trendy designs come with ever-increasing price tags. Popular items like the Marmont bags and Princetown loafers have seen noticeable hikes in recent years.
6. Cartier
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Cartier jewelry, especially its Love bracelets and Tank watches, has become significantly pricier over time. The company cites rising gold prices and high craftsmanship as reasons for the increases.
7. Dior
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Dior has aggressively raised prices on its signature bags, including the Lady Dior and Book Tote. Many shoppers feel the brand is positioning itself closer to Chanel in terms of exclusivity and pricing.
8. Tiffany & Co.
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Since being acquired by LVMH, Tiffany & Co. has undergone a luxury transformation, including noticeable price increases. Iconic pieces like the Tiffany Setting engagement ring and HardWear collection now come with steeper price tags.
9. Prada
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Prada’s price increases have made even its classic nylon bags significantly more expensive. The brand continues to push its image as a timeless luxury house, justifying the rising costs.
10. Balenciaga
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Balenciaga’s edgy, fashion-forward pieces have seen dramatic price jumps, especially for sneakers and handbags. The brand’s viral marketing and collaborations have helped maintain hype despite the rising costs.