10 Candy Bars That Were Pulled Off Shelves Fast
These short-lived candy bars disappeared almost as quickly as they arrived, leaving only memories behind.
- Chris Graciano
- 2 min read
Candy companies often experiment with bold new flavors, but not every idea turns into a long-term success. Some bars gained initial curiosity only to vanish after disappointing sales or limited runs. Here are 10 candy bars that were pulled from shelves fast.
1. Butterfinger BB’s
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Technically a spin-off of the classic Butterfinger, these bite-sized treats hit stores in the 1990s. While fans loved the taste, they melted easily and made a mess.
2. PB Max
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Launched in 1990 by Mars, PB Max was a peanut butter lover’s dream with a cookie base and chocolate coating. Despite strong sales, it was discontinued due to the company’s dislike of peanut butter products.
3. Reggie! Bar
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Named after baseball legend Reggie Jackson, this candy bar debuted in the late 1970s. Filled with peanuts, caramel, and chocolate, it was more about the name than the flavor.
4. Bar None
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Introduced by Hershey in 1987, Bar None combined chocolate wafers, nougat, and peanuts. It was marketed as an indulgent treat but struggled to compete with bigger names.
5. Marathon Bar
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Famous for its braided caramel and chocolate design, Marathon Bars were released in the 1970s. The unique look made it stand out, but sales didn’t last.
6. Aztec Bar
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Cadbury launched the Aztec Bar in the late 1960s, featuring caramel, nougat, and chocolate. It was intended to rival the Mars bar but never found its audience.
7. Summit Bar
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Hershey’s Summit Bar featured layers of wafer, peanuts, and chocolate. It was often compared to KitKat but lacked the same appeal.
8. Seven Up Bar
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The Seven Up Bar, made by Pearson’s, was unique with seven different filling sections inside one bar. While innovative, it confused shoppers who didn’t know what they were getting.
9. Milkshake Bar
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Mars introduced the Milkshake Bar as a malt-flavored chocolate treat in the 1970s. It offered something different, but the taste didn’t catch on widely.
10. Choco’Lite
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Released in the 1970s by Nestlé, Choco’Lite featured bubbly, aerated chocolate. Its texture was light and unique, but it couldn’t compete with bigger brands.