10 Cereal Box Prizes Every ’90s Kid Wanted

These cereal box prizes made every '90s breakfast feel like Christmas morning.

Sophia Zapanta
March 25, 2025
4 min read

10 Cereal Box Prizes Every ’90s Kid Wanted — Yusuf Timur Çelik on Pexels

Back in the ’90s, cereal boxes weren’t just about the sugary goodness inside. They were treasure chests filled with the coolest prizes, from glow-in-the-dark spoons to mini video games. These tiny toys turned an ordinary morning into an adventure, making kids beg their parents for just one more box.

1. Glow-in-the-Dark Spoons

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Nothing made breakfast feel more magical than a spoon that glowed like it came from outer space. Kids would turn off the lights just to see their Lucky Charms float in the eerie glow. These spoons were a top-tier flex at the cafeteria table. Even if the cereal got soggy, the excitement never did.

2. Mini Video Games

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These little plastic gadgets barely worked, but that didn’t stop kids from acting like pro gamers. Whether it was a tiny racing game or a simple spaceship shooter, it made waiting for the bus a little less boring. The buttons were stiff, and the graphics were awful, but it was free, making it awesome. Kids would trade them at recess like they were priceless artifacts.

3. Color-Changing Bowls

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Pour in the milk, and suddenly, your bowl transformed before your eyes. It was like a science experiment that also held your Froot Loops. Some kids tried using hot and cold water just to see if they could hack the system. The best part? Watching a younger sibling’s mind get blown when they see it change for the first time.

4. Wacky Wall Walkers

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These little sticky octopus toys were pure chaos in the best way possible. You’d throw them at the wall, and they’d flip and flop down like they had a mind of their own. After about a week, they’d be covered in lint, hair, and crushed dreams. However, for those first few days, they were the kings of the cereal box prizes.

5. Secret Decoder Rings

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Every kid thought they were a super spy the second they put one on. It didn’t matter that the “secret messages” were just instructions on redeeming another prize. The thrill of decoding something made every morning feel like a mission. Plus, if you had one, you automatically became the leader of your friend group—at least until recess.

6. Tiny Action Figures

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Cereal companies knew exactly how to get kids hooked—throw a mini superhero in the box. Whether it was a Ninja Turtle, a Power Ranger, or some off-brand space warrior, these figures ended up in every kid’s pocket. They’d battle on the breakfast table, in the car, and even in the school bathroom. If you were lucky enough to get a rare one, you guarded it like treasure.

7. CD-ROM Games

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These cereal box CDs introduced kids to some of the weirdest, jankiest computer games ever made. Sometimes, they had fun puzzles, and sometimes, they barely loaded. However, the excitement of getting a game with your breakfast was unbeatable. Kids would spend hours trying to make them work on their family’s slow computer. The struggle was real, but so was the joy when the game finally ran.

8. Tattoos That Barely Stuck

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These temporary tattoos promised badass designs but usually peeled off in a few hours. Kids would press them onto their arms with intense focus, only to be disappointed when half the design stuck to the paper instead. The ink faded fast, but you felt like the coolest kid in school for a short moment. Some even tried to make them last longer with clear nail polish, but that never really worked.

9. Puzzle Toys That Made No Sense

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Cereal companies loved putting in tiny plastic puzzles that no kid actually understood. Sometimes, they were little mazes; sometimes, they were weird shape-matching games, but either way, they ended up lost under the couch. Parents loved them because they were “educational.” Kids loved them because they could throw them at their siblings when they got bored.

10. Pop-Up Stickers

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These weren’t just stickers—they stood up on their own, turning any notebook into a 3D masterpiece. They usually featured cartoon characters, superheroes, or dinosaurs, making them an instant hit. Some kids covered everything they owned with them, turning their bedroom furniture into a sticker-covered shrine. The only downside? Once you used them, they were gone forever.