10 Fast Food Slogans from the ’90s You Can Still Recite
The ’90s were packed with catchy fast food slogans that stuck in our heads long after the commercials stopped airing.
- Chris Graciano
- 3 min read
In the 1990s, fast food places served more than burgers and fries. They developed some of the most memorable advertising campaigns. With ingenious taglines, these phrases become part of popular culture. Here’s a look back at 10 fast food catchphrases that you probably still know today.
1. “Have It Your Way” – Burger King
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Burger King’s slogan wasn’t just a catchy phrase—it was a promise. Unlike its competitors, BK encouraged customization, letting customers build their burgers just how they liked.
2. “I’m Lovin’ It” – McDonald’s
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Technically introduced in the early 2000s, this slogan gained momentum in the late ’90s with McDonald’s upbeat commercials. The phrase and its iconic jingle made it impossible to forget.
3. “Where’s the Beef?” – Wendy’s
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This famous catchphrase was originally from the ’80s but remained popular well into the ’90s. Featuring an elderly woman questioning the size of other chains’ burgers, it became a cultural sensation.
4. “Run for the Border” – Taco Bell
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Before the Yo Quiero Taco Bell chihuahua took over, Taco Bell’s tagline encouraged customers to “Run for the Border.” It emphasized the chain’s bold flavors and affordable Mexican-inspired menu.
5. “Pizza! Pizza!” – Little Caesars
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Little Caesars didn’t just sell pizza—they sold two pizzas for the price of one, and their slogan made sure you knew it. The simple yet effective tagline was shouted by a cartoonish Roman character in every ad.
6. “You Deserve a Break Today” – McDonald’s
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McDonald’s had multiple famous slogans, but this one hit differently. It suggested that grabbing a meal at the Golden Arches wasn’t just convenient but a well-earned treat.
7. “It’s Better Here” – Hardee’s
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Hardee’s wanted their customers to know their food was worth choosing over the competition. The slogan reinforced the idea that their burgers were bigger, juicier, and simply better.
8. “Yo Quiero Taco Bell” – Taco Bell
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In the late ’90s, Taco Bell’s most famous spokesperson wasn’t a person—it was a tiny Chihuahua. The phrase “Yo Quiero Taco Bell” (meaning “I want Taco Bell”) became a cultural phenomenon thanks to the adorable pup’s commercials.
9. “Think Outside the Bun” – Taco Bell
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Taco Bell knew it wasn’t competing with traditional burger joints—it was offering something different. This slogan, introduced in the late ’90s, encouraged customers to break away from the usual fast food choices.
10. “Do the Dew” – Mountain Dew (Tied to Taco Bell’s Exclusive Drinks)
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While not strictly a fast food slogan, Mountain Dew’s famous tagline was everywhere in the ’90s, especially at Taco Bell. The soda became a staple at the chain, and “Do the Dew” became an anthem for extreme sports fans and gamers alike.