10 Iconic Ads That Created Catchphrases Still Used Today
These unforgettable ad catchphrases became part of everyday American language — and they're still going strong.
- Chris Graciano
- 3 min read
Some commercials do more than sell products — they change the way we talk. The best ad campaigns drop phrases into pop culture that stick for decades. Here are 10 memorable ads that turned catchy one-liners into cultural staples still heard today.
1. “Just Do It” – Nike (1988)
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With three bold words, Nike told the world that excuses were over. This phrase inspired a mindset of action and resilience. It spoke to athletes and everyday people alike.
2. “I’m Lovin’ It” – McDonald’s (2003)
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Backed by an infectious tune, this phrase transformed fast food into a vibe. It wasn’t about burgers — it was about joy. The slogan bridged generations and continents.
3. “Got Milk?” – California Milk Processor Board (1993)
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With its simple structure and iconic celebrity ads, this line made milk cool again. It turned a boring beverage into a cultural phenomenon. You still hear “Got [anything]?” in everyday jokes and memes.
4. “What’s in Your Wallet?” – Capital One (2000s)
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This phrase didn’t just promote credit cards — it made people pause. The confident, almost challenging tone gave it an edge. Pair it with Vikings and Samuel L. Jackson, and you’ve got a slogan that lingers.
5. “Because You’re Worth It” – L’Oréal (1973)
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Way ahead of its time, this slogan empowered rather than sold. It told women they didn’t need an excuse to indulge. That message struck a chord and reshaped how beauty was marketed.
6. “Can You Hear Me Now?” – Verizon (2002)
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This everyday frustration turned into a national catchphrase overnight. It became shorthand for testing signals, patience, and even relationships. The actor’s deadpan delivery made it iconic.
7. “Where’s the Beef?” – Wendy’s (1984)
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With a grumpy grandma and a tiny bun, this line poked fun at fast food pretenders. It instantly became part of pop culture and political debates. It was short, funny, and loaded with sass.
8. “Melts in Your Mouth, Not in Your Hands” – M&M’s (1954)
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This catchy phrase emphasized product quality in the sweetest way. It promised — and delivered — a cleaner candy experience. Over time, it became a staple of snack-related compliments.
9. “Have It Your Way” – Burger King (1974)
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This ad gave control back to the customer. It positioned Burger King as the choice for individualism. The phrase echoed in music, politics, and even relationships.
10. “The Quicker Picker Upper” – Bounty (1970s)
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Rhyme, rhythm, and relevance — this line had it all. It cleverly highlighted the product’s biggest selling point: speed. It became a household phrase for anything that cleans up fast.