10 Toys From the 1970s Worth a Small Fortune Today

The 1970s produced a wave of iconic toys that captured the imagination of a generation—from action figures to dolls and early video games. Today, nostalgia and rarity have made these items highly valuable to collectors worldwide. Whether boxed, sealed, or mint-condition, these toys remind us that what once brought simple joy can now bring a small fortune.

1. Star Wars Action Figures (1977)

When George Lucas’s Star Wars hit theaters in 1977, Kenner struck gold with its line of 3.75-inch action figures. Kids couldn’t get enough of Luke Skywalker, Princess Leia, and Darth Vader, often playing them into the ground. However, collectors today prize mint-condition, unopened figures, especially the rare “Early Bird Certificate Set.” One of these sets in pristine packaging can sell for over $10,000, proving the Force is still strong decades later.

2. Mego Superheroes (1970–1979)

Mego’s line of 8-inch superhero dolls was every comic fan’s dream, featuring characters from DC and Marvel long before the cinematic universe boom. The Batman and Robin duo, along with Spider-Man and Captain America, became household favorites. Since these figures were often played with roughly, finding them in perfect condition is rare. A boxed figure today can fetch anywhere between $500 and $3,000, depending on the hero’s popularity and rarity.

3. Stretch Armstrong (1976)

The blonde, muscle-bound hero who could stretch up to four times his size became a playground legend. Made of latex rubber filled with a mysterious gel, Stretch Armstrong was the ultimate test of durability. However, most originals have long since cracked or leaked. A mint-condition Stretch Armstrong can now pull in over $1,000, making it one of the most sought-after 1970s toys.

4. Evel Knievel Stunt Cycle (1973)

Inspired by America’s favorite daredevil, the Evel Knievel Stunt Cycle let kids launch their action figure into wild flips and crashes. The toy, produced by Ideal Toy Company, captured the thrill of Knievel’s televised stunts. Complete sets, especially those still sealed in boxes, are collectors’ treasures. Some have sold for more than $3,000, proving Knievel’s risk-taking legacy lives on.

5. Blythe Dolls (1972)

Blythe dolls, with their oversized heads and color-changing eyes, were initially a flop when Kenner released them in 1972. Kids found them strange, even creepy, and they quickly vanished from shelves. But collectors rediscovered their quirky charm in the late 1990s, and prices skyrocketed. Original 1970s Blythe dolls can now command upwards of $2,500, depending on condition and hairstyle.

6. Atari Pong Console (1975)

Pong wasn’t just a video game—it was the birth of home gaming. When Atari released the console version in 1975, families gathered around their televisions for endless rounds of pixelated tennis. It marked a new era in entertainment and technology. A working first-generation Pong console today can bring in over $1,500 from retro gaming enthusiasts.

7. Barbie Superstar (1977)

Mattel’s 1977 Barbie Superstar reflected the glamour and sparkle of the decade, dressed in hot pink with flowing blonde hair. While Barbie had been around since the 1950s, this version embodied the disco era. Collectors love her for her iconic look and historical significance. Boxed Superstar Barbies can fetch between $500 and $2,000 today, depending on condition and accessories.

8. Hot Wheels Redline Cars (Late 1960s–1970s)

Hot Wheels cars with red-striped tires, known as “Redlines,” were the coolest miniature racers of the era. Kids raced them down orange tracks, rarely considering their future value. Today, early models, particularly from the early 1970s, are collector gold. Rare ones like the 1970 “Mad Maverick” can reach prices of $3,000 or more if still in the package.

9. Masters of the Universe Prototypes (Late 1970s)

Before He-Man’s official debut in 1982, early prototypes and concept toys were circulating by the late 1970s. These rare figures, created during the franchise’s testing phase, are nearly impossible to find. Collectors prize them for their role in the origins of a pop-culture empire. When one surfaces, it can sell for tens of thousands of dollars, often in private auctions.

10. The Six Million Dollar Man Action Figure (1975)

Based on the hit TV show, this bionic hero came with a built-in “bionic eye” and removable limbs. Kids loved reenacting Steve Austin’s slow-motion feats of strength. While the toy was mass-produced, complete sets with all accessories intact are scarce today. Collectors are willing to pay over $1,000 for a boxed figure in excellent condition.

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• 1970s toys
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