11 Commercial Slogans Everyone Knew by Heart
These slogans didn’t just sell products — they became cultural reference points we still quote today.
- Alyana Aguja
- 3 min read
In the golden era of TV and radio, advertising relied on more than just visuals; it needed words that could stick in your head and echo in conversations. These 11 slogans did just that, shaping how we talk, shop, and even define ourselves. More than jingles, they became social currency — shared phrases that crossed generations, brands, and borders.
1. “I’m Lovin’ It” – McDonald’s
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When Justin Timberlake sang the original version of this slogan in 2003, few guessed it would become a global earworm. Simple, catchy, and optimistic, it wasn’t just about burgers — it was about associating fast food with happiness. Even now, a whistle or hum of that tune can conjure up fries and golden arches instantly.
2. “Got Milk?” – California Milk Processor Board
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Two words, one unforgettable question. With milk mustaches on celebrities and dry-mouth scenarios in hilarious ads, this 1993 campaign turned dairy into pop culture. It made milk feel cool for an entire generation of kids and teens.
3. “Just Do It.” – Nike
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This wasn’t just a marketing line — it became a mantra. Introduced in 1988, the slogan blurred the line between sportswear and self-empowerment. It spoke to athletes and dreamers alike, urging action without overthinking.
4. “Because You’re Worth It.” – L’Oréal
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In the 1970s, L’Oréal flipped the script on beauty ads with a slogan that centered women’s confidence. It wasn’t just about makeup — it was about claiming self-value. Over the decades, it evolved into a powerful feminist rallying cry, far beyond lipstick and foundation.
5. “The Quicker Picker Upper.” – Bounty
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Sometimes it’s not the flashiest slogan that sticks — it’s the one that rhymes and rolls off the tongue. Bounty’s promise of fast cleanup made paper towels oddly exciting. Moms, dads, and college kids alike heard it and believed it.
6. “Have It Your Way.” – Burger King
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Launched in 1974, this slogan made personal choice the star of the meal. It told people they could break away from the cookie-cutter burger world. Suddenly, food service felt a little more like freedom.
7. “It Keeps Going and Going and Going…” – Energizer
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Backed by that relentless pink bunny with the shades and drum, this slogan became a pop culture gag in itself. First aired in 1989, the campaign was so memorable that it even spoofed other ads. The line became shorthand for anything that just wouldn’t quit.
8. “Melts in Your Mouth, Not in Your Hands.” – M&M’s
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Since 1954, this line’s been reassuring candy lovers that mess-free joy is possible. It made M&M’s feel engineered for convenience — and let’s be honest, that shell really does its job. The slogan became a mini science lesson kids could trust.
9. “The Best a Man Can Get.” – Gillette
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Premiered during the 1989 Super Bowl, this slogan turned razors into a symbol of masculine pride and refinement. The jingle was as smooth as the shave it promised. It later sparked debates and reinvention in the era of toxic masculinity critiques.
10. “Can You Hear Me Now? Good.” – Verizon
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This early-2000s catchphrase captured the universal frustration of dropped calls. With an everyman spokesperson trekking across random locations, it became both a question and a punchline. Everyone repeated it, whether they used Verizon or not.
11. “They’re Grrrreat!” – Frosted Flakes
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Tony the Tiger roared this line into cereal history back in the 1950s, and it hasn’t lost steam since. Kids grew up mimicking his enthusiastic growl, associating sugar-coated cornflakes with joy and morning hype. It wasn’t just a breakfast slogan — it was childhood in a bite.
- Tags:
- slogans
- commercials
- throwback
- Nostalgia