11 Store Giveaways You Lined Up For
Here's a look back at the free store promotions that had people waiting in line just to get their hands on them.
- Daisy Montero
- 4 min read

Freebies always had a way of drawing a crowd, especially when stores turned their promotions into events. People lined up for everything from quirky collectibles to branded items that became must-haves overnight.
1. McDonald’s Happy Meal Toys
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These special toys quickly turned an ordinary meal into a massive collectible craze. Both kids and parents stood in long lines, eager to snag the newest character or movie tie-in. Certain popular sets became so desirable that they were often traded like valuable treasure.
2. Starbucks Reusable Cups
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The giveaway of free reusable cups by Starbucks caused extremely long lines to form around buildings well before sunrise. These containers became popular not only for their eco-friendly nature but also because they were instantly viewed as limited-edition collectibles. As a result, fans proudly showcased these highly sought-after cups as a status symbol.
3. Black Friday Doorbusters
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Some popular giveaways took the form of early-bird freebies distributed during Black Friday sales events. To secure items like tote bags, gift cards, and mystery prizes, many people would camp out overnight. These rewards were given exclusively to the customers who were among the very first to enter the stores.
4. Comic Book Day at Local Shops
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Free Comic Book Day transformed local neighborhood stores into popular hot spots for enthusiastic fans. People eagerly lined up down the entire block, hoping to grab limited-edition issues and exclusive prints. For a large number of attendees, this event quickly grew into a cherished and anticipated yearly tradition.
5. Apple Store Launch Swag
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Apple giveaways, such as t-shirts or collector pins, quickly became badges of honor for devoted fans who had camped out. These items were much more than just simple freebies; they served as proof that you were physically present. Ultimately, the gear showed you were a part of the day-one launch for a major new product.
6. IKEA Free Breakfasts
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On special promo days, IKEA would entice shoppers by offering them a free breakfast. Eager customers readily lined up outside the store to take part in this unique novelty giveaway. The appealing offer successfully generated excitement and drove traffic to the store.
7. Sephora Birthday Gifts
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Sephora’s free birthday gifts successfully transformed many beauty lovers into deeply loyal customers. Customers eagerly lined up every year to secure the offered deluxe samples and limited-edition items. This giveaway made shoppers feel special, turning the yearly trip into a part of their own birthday celebration.
8. GameStop Launch Freebies
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Midnight launches at GameStop would frequently offer free items like posters, keychains, or exclusive gear. Gamers eagerly lined up, motivated by more than just securing the new game itself. They wanted the brag-worthy extras that came along with the purchase.
9. Sports Store Fan Gear
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Local sporting goods shops frequently hosted giveaways like caps, foam fingers, or jerseys on significant game days. Fans happily stood in long lines, eager to secure a free item they could wear. This allowed them to immediately show their team spirit while cheering for their side.
10. Costco Sample Freebies
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While the giveaway wasn’t tied to a single event, Costco’s free samples achieved truly legendary status among shoppers. Dedicated customers often timed their shopping trips specifically to coincide with peak sample hours. Their goal was to score free snacks, drinks, and even full mini-meals as part of their visit.
11. Grand Opening Swag Bags
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New store openings frequently featured free swag bags packed with coupons, snacks, and various goodies. To secure one of these highly desired bags, shoppers would show up well before the scheduled opening time. This rush for free merchandise successfully turned ordinary grand openings into exciting mini festivals.