11 Sustainable Fashion Brands to Watch in 2025
Explore 11 forward-thinking fashion labels making waves in sustainability with style, transparency, and eco-innovation.
- Chris Graciano
- 3 min read
Eco-friendly fashion will become the new standard this 2025. These 11 businesses provide ethically sourced goods while pushing the limits of the materials and design. If you want to design a sustainable wardrobe this year, take note of these businesses.
1. PANGAIA
Marlene Leppänen on Pexels
A science-driven brand blending style with cutting-edge materials like plant-based fibers (eucalyptus pulp, apple-derived leather alternatives). Known for colorful athleisure and innovative fabrics, PANGAIA bridges trendiness with environmental responsibility — perfect for eco-conscious consumers seeking flair.
2. Rothy’s
Nicole Lee on Flickr
Rothy’s builds its famed shoes and bags from recycled plastic bottles using 3D knitting, which reduces waste and achieves carbon neutrality. Their recycling program lets you return worn items for reuse, making them circular and conscientious.
3. Ganni
Jernej Furman on Wikimedia Commons
Danish brand Ganni has ditched virgin leather in favor of grape-skin alternatives and partners with textile recyclers like Infinited Fiber Company. Their transparent supply chain and size-inclusive practices solidify their role in accessible sustainability.
4. Marine Serre
Godisable Jacob on Pexels
French designer Marine Serre champions upcycling, with at least 50% of her collections featuring deadstock fabrics and vintage materials. Her eco-futurist designs combine artistic vision with minimal waste — a luxury that leaves a lighter footprint.
5. Gabriela Hearst
Taryn Elliott on Unsplash
Hearst’s brand pioneered compostable bioplastic packaging and recycled cashmere garments, with eco-forward runway shows spotlighting “waste” themes and carbon neutrality. Every piece combines high fashion with ethical production, making sustainability integral, not optional.
6. Allbirds
Oganguly on Wikimedia Commons
Noted in recent sustainability roundups, Allbirds focuses on renewable materials like merino wool and eucalyptus fiber. The brand’s commitment to offsetting carbon and improving circularity has made it a go-to for eco-aware sneaker lovers.
7. Patagonia
ajay_suresh on Flickr
A leader in outdoor wear sustainability, Patagonia champions recycled-content fabrics, resale platforms, and PFAS-free gear ahead of EU chemical bans. Their emphasis on environmental leadership is unwavering and influential.
8. Veja
Tiraden on Wikimedia Commons
Veja makes sneakers using organic cotton and wild rubber while keeping a tight grip on supply chain transparency. Their minimalist style and ethical sourcing align with slow fashion values, placing functional aesthetics at the center.
9. Reformation
Lynn Friedman on Flickr
Reformation stands out for its use of recycled and regenerative materials combined with transparent sustainability reporting. Known for chic, feminine styles, the brand merges trendy clothing with planet-first practices.
10. Dr. Martens
Nick-D on Wikimedia Commons
This heritage brand is expanding its circular programs — offering refurbishment, repair, and resale services — and incorporating recycled materials into its iconic boots. It’s a reinvention that respects tradition while reducing waste. Classic grit, greener impact.
11. Fjällräven
Matti Blume on Wikimedia Commons
Outdoor brand Fjällräven is phasing out PFAS and switching to eco-friendly alternatives, while keeping performance and durability top priority. Their commitment to truly clean gear builds trust in nature-centered fashion.