12 Classic Sports Brands from the ’90s You Forgot
A throwback to the sports brands that ruled the '90s and left a lasting impact on style and performance.
- Daisy Montero
- 3 min read
The ’90s were the golden era for sportswear, with brands that defined both athletic performance and street style. This list revisits classic sports brands that once dominated gym bags, school hallways, and playgrounds. If ever owned a windbreaker or chunky sneakers from these brands, you are in for a nostalgic ride.
1. FILA
S12morela on Wikimedia Commons
FILA was everywhere in the ’90s, from basketball courts to hip-hop videos. Their chunky sneakers and oversized logo tees made them a streetwear favorite. The brand has seen a resurgence, but its ’90s dominance was hard to match.
2. LA Gear
LA Gear on Wikimedia Commons
If you had light-up sneakers as a kid, they were likely from LA Gear. The brand was all about vibrant colors and flashy designs. While it has faded from the mainstream, it was once a go-to for trendy kicks.
3. K-Swiss
Unknown author on Wikimedia Commons
Known for its clean, all-white tennis shoes, K-Swiss was a must-have in the ’90s. The brand effortlessly balanced sport and style. Even today, those classic five stripes bring back memories of simpler times.
4. Starter
Starter Corp. on Wikimedia Commons
Starter jackets were everywhere in the ’90s, repping NBA and NFL teams with bold colors and oversized logos. Owing one meant you had serious style. While it is still around, its peak was undeniably in the ’90s.
5. And1
Unknown on Wikimedia Commons
Before social media, And1 mixtapes were the way to see insane basketball tricks. The brand’s sneakers and baggy shorts became a must-have for every aspiring baller. It was more than just a brand; it was a movement.
6. British Knights
David Schwartz on Wikimedia Commons
British Knights, or BKs, were the rebellious choice in the ’90s sneaker scene. Their chunky silhouettes and bold branding made them a streetwear statement. They were not as mainstream as Nike or Adidas, which only added to their cool factor.
7. Pony
Pony International on Wikimedia Commons
Pony had a strong run in the ’90s, especially in basketball and baseball circles. The brand’s chevron logo was instantly recognizable. While not as popular today, Pony was once a serious competitor in the sneaker game.
8. Etonic
ArnoldReinhold on Wikimedia Commons
Etonic may not be a household name today, but in the ’90s, it was a trusted brand for runners. Their comfortable and durable shoes were a top choice for serious athletes. It may not have had the flash of bigger brands, but its performance spoke for itself.
9. Troop
Othmane Ettalbi on Pexels
Troop was all about bold designs and hip-hop influence. The brand had a rough history but was once a favorite among sneakerheads. Those flashy high-tops were hard to miss back in the day.
10. Umbro
Umbro on Wikimedia Commons
Umbro was known for its soccer gear, but in the ’90s, its windbreakers and shorts became fashion must-haves. The double-diamond logo was instantly recognizable. It still exists, but its influence peaked decades ago.
11. Pro Player
Hjfm 003 on Wikimedia Commons
Pro Player was everywhere in the ’90s, from windbreakers to snapback caps. It was the brand for those who wanted sporty casual wear without big-name prices. While it is not as common today, its logo still brings back memories.
12. Avia
Nave do Conhecimento on Wikimedia Commons
Avia was never as big as Nike or Reebok but had a loyal following. Some of the best NBA players of the ’90s wore Avia kicks. The brand may have faded, but its impact on basketball culture is still felt.