13 Candy Packaging Designs That Are Long Gone
These unforgettable candy wrappers once lit up store shelves and now live only in memory.
- Daisy Montero
- 4 min read
Candy packaging used to be loud, colorful, and sometimes a little weird, and that was the charm. These designs were part of what made the treat feel special, even before the first bite. This list revisits 13 memorable candy designs that disappeared but still trigger a sugar-fueled trip down memory lane.
1. Bubble Jug’s Powdery Pink Container
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Bubble Jug looked more like a bottle of laundry detergent than candy, but inside was a powder that magically turned into gum. The loud pink jug and oversized cap made it a lunchbox standout. It vanished quietly, but its clunky container is unforgettable.
2. Wonka Bar’s Golden Wrapper Fantasy
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Inspired by the movie, the Wonka Bar had a wrapper that felt like it came straight out of a dream. That rich brown and gold foil combination hinted at magic inside. It never lasted long in stores, but fans still chase that golden ticket feel.
3. PB Max’s Rugged, Brick-Like Wrapper
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PB Max’s packaging leaned into bold fonts and a chunky design, just like the candy itself. The heavy brown label screamed ‘serious snack,’ and it stood out from the lighter, brighter competition. Mars pulled it, but some still mourn the loss.
4. Bonkers’ Neon Fruit Explosion
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Bonkers didn’t just go for bright; its packaging practically yelled at you. Wild fruit graphics and chaotic colors made it jump off the shelves. The gum is gone, but that wrapper was a work of chaotic art.
5. BarNone’s Retro-Chic Wrapper
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BarNone kept it classy with its deep brown and gold logo, like a candy bar dressed for a fancy dinner. It was sleek, grown-up, and totally different from the cartoony look of its rivals. The wrapper aged well, even if the bar disappeared.
6. Marathon Bar’s Twisted Rope Packaging
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The Marathon Bar had packaging as stretched as the candy itself. It showed the twisty caramel inside right on the label — no mystery, just chewy promise. The ruler on the wrapper even bragged about its size.
7. Fruit Stripe Gum’s Wild Zebra Print
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Fruit Stripe gum came in a rainbow-striped wrapper with an even wilder mascot: Yipes the zebra. The temporary tattoos inside were a bonus, but that wrapping paper was a memory in itself. No other gum looked or unwrapped like this.
8. Reggie! Bar’s Baseball Card Look
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The Reggie! Bar leaned hard into its celebrity branding. The wrapper resembled a trading card more than candy packaging, complete with bold letters and a baseball flair. It had a brief moment in the big leagues before fading away.
9. ChocoLite’s Retro Bubble Fonts
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ChocoLite’s wrapper featured bubbly, optimistic fonts and soft brown tones that conveyed a friendly and familiar feel. It gave off ’70s energy in the best way. The bar is gone, but that typography still pops in old-school candy memories.
10. Razzles’ Envelope-Style Package
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Part candy, part gum, Razzles came in a package that opened like a secret note. The flat, rectangular design felt more like stickers than snacks. That alone made them feel cooler than your average treat.
11. Garbage Can-dy’s Literal Mini Trash Can
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This one was ridiculous — in the best way. The candy came in a tiny plastic container, with gummy garbage-like “bottle caps” and “banana peels” inside. The packaging was 90% of the fun.
12. Tart n’ Tinys’ Pastel Tube Wrapper
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These tiny chalk-like candies came in a slender plastic tube, sealed with foil. The design was plain but perfect for shaking into your hand like a candy rain. It was pure ‘80s minimalism done right.
13. Big League Chew’s Shredded Pouch
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Big League Chew looked like chewing tobacco for kids — yes, really — and came in a soft pouch with cartoons of ballplayers on the front. It was rebellious, fun, and just the right kind of weird. The packaging hit a home run before the gum even touched your mouth.