13 Grocery Brands That Quietly Vanished in the Last Decade
These 13 grocery brands disappeared from shelves over the past 10 years without much public notice.
- Sophia Zapanta
- 4 min read
Not all brands go out with headlines or social media outrage. Some simply fade from shelves due to falling sales, mergers, or changes in consumer preferences. These grocery brands quietly vanished over the last decade, and most shoppers didn’t realize they were gone.
1. Aunt Jemima
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Aunt Jemima was removed from stores in 2021 after public criticism of the brand’s origins and imagery. The product itself remained, but under a new name: Pearl Milling Company. The decision came after national conversations around racial stereotypes in branding. PepsiCo, the parent company, announced the change as permanent.
2. Tab Soda
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Coca-Cola discontinued Tab in 2020 after nearly 60 years. It was one of the first diet sodas in the U.S. but had seen a sharp decline in sales. The brand had a loyal but small customer base. Coca-Cola dropped it as part of a broader strategy to streamline its product lineup.
3. Odwalla
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Odwalla, known for its smoothies and juice blends, was discontinued in 2020 by Coca-Cola. The brand struggled with falling demand and higher costs tied to refrigerated distribution. COVID-19 made those challenges worse. Coca-Cola decided to shut it down entirely.
4. Skippy Reduced Fat Peanut Butter
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Hormel quietly removed its Reduced Fat line of Skippy peanut butter products in the early 2020s. Sales had been declining for years as consumer interest shifted to natural and full-fat options. The standard and natural Skippy lines remain available. The reduced-fat variety quietly disappeared without major announcements.
5. Jell-O Pudding Pops
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These frozen treats were once popular in the ’80s and ’90s but slowly vanished. Despite being nostalgic favorites, sales declined over time. Kraft stopped producing them and didn’t issue a formal explanation. They have not returned in more than a decade.
6. Lean Pockets
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Nestlé officially discontinued Lean Pockets in 2020. They were originally marketed as a healthier version of Hot Pockets. Over time, consumer preferences moved toward fresh or less-processed meal options. The company dropped the line without much promotion or media attention.
7. Keebler Danish Wedding Cookies
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Keebler discontinued several specialty cookies, including its Danish Wedding Cookies, during product line updates. These cookies had a steady presence on shelves for decades. They were quietly removed without any public reason being given. Some fans noticed and voiced disappointment online.
8. Pepsi Vanilla
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Pepsi Vanilla has come and gone multiple times, but it quietly disappeared again in the late 2010s. PepsiCo occasionally brings back limited flavors, but this one hasn’t returned as a regular product. The company focused on other innovations. As of now, it’s off the shelves in most markets.
9. Tropicana Twister
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Tropicana Twister was a fruit-flavored juice blend popular in the early 2000s. Sales dropped as consumers shifted to drinks with less sugar and more natural ingredients. PepsiCo phased it out over time. The product is no longer listed on Tropicana’s main offerings.
10. Yoplait Custard Style Yogurt
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Yoplait quietly discontinued its custard-style yogurt line in the late 2010s. While Greek and protein-packed yogurts gained popularity, custard styles lost shelf space. General Mills did not announce the discontinuation of the product. It faded without a formal announcement.
11. Kellogg’s Product 19
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Product 19 was a multivitamin cereal introduced in the 1960s. Kellogg’s stopped producing it in 2016 after years of declining sales. It was marketed as a healthy, simple cereal but lost relevance in a crowded market. Kellogg’s confirmed it had no plans to bring it back.
12. Chef Boyardee Mini Ravioli Beef
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Although the Chef Boyardee brand remains, certain varieties have been discontinued. Mini Ravioli with Beef was one such product phased out due to low demand. The company shifted its focus to its core offerings. It did not issue a statement about the removal.
13. Green Giant Fresh Steamers
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Green Giant once offered Fresh Steamers, a microwave-ready vegetable side line. These products aimed at convenience and portion control. The line was gradually removed as Green Giant refocused on frozen items and other formats. Most stores no longer carry them.