13 Store Slogans That Used to Be Everywhere
Some store slogans were once so common that you could hear them on TV, radio, and even in casual conversations. They had catchy lines that stuck in your head long after the shopping trip was over. Although many are no longer used, their words still evoke memories of another time.
- Tricia Quitales
- 4 min read
Store slogans were a huge part of brand identity, and many became as familiar as the store itself. Some had clever rhymes, others used bold promises, but all aimed to grab attention and earn loyalty. Over time, as stores rebranded or closed, these slogans faded from everyday use. Thinking back on them shows just how powerful a few words can be in shaping how we remember shopping.
1. “Where’s the beef?” – Wendy’s
Gindomarlo on Wikimedia
Wendy’s made fast food history with this question that challenged the size of their competitor’s burgers. The slogan became a cultural catchphrase, appearing in TV skits and casual jokes. It was short, direct, and unforgettable.
2. “Have it your way.” – Burger King
Burger King on Wikimedia
Burger King let customers know they could customize their orders without fuss. The slogan promoted freedom of choice, something that stood out in fast food culture. It lasted for decades before newer campaigns took over.
3. “You’ve got questions, we’ve got answers.” – RadioShack
RadioShack on Wikimedia
RadioShack leaned on this slogan to show they were the go-to place for tech help. The phrase suggested confidence and expertise in a time when electronics were still confusing to many. It vanished as the store faded into the background.
4. “Because you’re worth it.” – L’Oréal
L’Oréal on Wikimedia
This powerful slogan connected beauty with self-confidence and self-worth. It was often used in ads that focused on women taking charge of their appearance. Many still remember the line, even if they haven’t seen the ad in years.
5. “Don’t leave home without it.” – American Express
CoolKid1993 on Wikimedia
This credit card campaign made a strong statement about security and reliability. It told people that having an American Express card was just as important as carrying their keys or wallet. The slogan became part of everyday speech for years.
6. “It’s the real thing.” – Coca-Cola
Public domain on Wikimedia
Coca-Cola used this slogan to reinforce its image as the original, authentic cola. It made the drink feel classic and trustworthy at a time when many rivals were trying to catch up. The phrase echoed across TV, billboards, and song lyrics.
7. “Expect more. Pay less.” – Target
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Target built its brand on this simple promise of quality and value. It positioned the store as a stylish yet affordable shopping option. Although the slogan is less visible now, it helped shape how people perceived the company.
8. “We bring good things to life.” – General Electric (GE)
General Electric Aircraft Engines on Wikimedia
GE tied its brand to innovation and positive change with this slogan. It appeared in commercials about home appliances, lighting, and even medical equipment. The message felt warm and hopeful, giving the brand a human touch.
9. “The quicker picker upper.” – Bounty
Henrikas Mackevicius on Pexels
This slogan gave Bounty paper towels an instant identity with its catchy rhyme. It suggested speed and efficiency, exactly what people wanted from a cleaning product. The jingle made it even more memorable for families everywhere.
10. “I don’t wanna grow up.” – Toys ‘R’ Us
Toys “R” Us on Wikimedia
Toys ‘R’ Us made childhood feel like a permanent adventure with this playful jingle. Kids loved singing it, and parents remembered it from endless commercials. Now that the stores are mostly gone, the song lives on in nostalgia.
11. “We try harder.” – Avis
Avis Budget Group on Wikimedia
As the number two car rental company, Avis used this line to show that they worked harder to earn customer trust. It turned their underdog status into a strength. The honesty and grit in the slogan gave it staying power.
12. “Let’s go places.” – Toyota
Toyota on Wikimedia
Toyota used this slogan to match its image of reliability and exploration. It wasn’t just about cars but about the journeys people could take with them. The words encouraged movement, growth, and change.
13. “Come see the softer side of Sears.” – Sears
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Sears wanted to shift its image with this line, focusing more on home goods and fashion. It ran alongside ads that showed a more welcoming, family-centered store. While Sears struggled in later years, this slogan stood out during its rebranding effort.