14 Shopping Catalogs That Defined the Holidays
Flipping through holiday catalogs was once a special tradition in many homes. Children encircled their dream gifts while adults planned shopping lists and holiday surprises. These catalogs were more than just pages of products — they brought the spirit of the season into the living room.
- Tricia Quitales
- 4 min read
Before online shopping took over, printed holiday catalogs played a big role in shaping how people prepared for the season. They were filled with toys, clothes, decorations, and wish lists that sparked excitement across generations. Some catalogs became household names, remembered fondly for their colorful pages and joyful themes. This article looks back at 14 shopping catalogs that made the holidays feel magical year after year.
1. Sears Wish Book
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The Sears Wish Book was the most famous holiday catalog of its time. Families waited each year for its arrival and spent hours flipping through toy-packed pages. It was a tradition that marked the official start of holiday planning for many.
2. JCPenney Christmas Catalog
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JCPenney’s holiday catalog featured a diverse selection of toys, clothing, and home goods. Its pages brought warmth and excitement to households across the country. Many children marked it up with circles and stars, dreaming of Christmas morning.
3. Montgomery Ward Christmas Book
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Montgomery Ward’s catalog helped set trends in holiday shopping during its peak years. It introduced beloved toys and gadgets that became holiday must-haves. The catalog’s cheerful design made it a favorite on coffee tables during the season.
4. FAO Schwarz Catalog
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FAO Schwarz was known for luxury toys, and its holiday catalog captured that magic. Every page felt like an invitation to a toy wonderland. Though pricey, the catalog was full of imagination and wonder.
5. Spiegel Holiday Catalog
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Spiegel brought style and elegance to holiday shopping with its fashion-forward catalog. It featured home decor, clothing, and holiday gifts with a touch of class. Families who loved trends and modern designs looked forward to its arrival.
6. Lillian Vernon Holiday Collection
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Lillian Vernon made holidays more personal with custom gifts and decorations. Its catalog was filled with name-embroidered stockings, unique ornaments, and clever storage ideas. Shoppers loved its charm and practical approach to holiday magic.
7. Toys “R” Us Big Toy Book
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Kids knew it as the ultimate Christmas toy guide. The Big Toy Book was colorful, fun, and stuffed with the year’s most-wanted gifts. Its arrival brought joy, especially when kids used it to build their wish lists.
8. American Girl Holiday Catalog
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American Girl’s catalog was more than just a toy guide — it told stories through dolls and accessories. Each page highlighted the brand’s values of friendship, learning, and history. Collectors and young fans waited eagerly for each new edition.
9. Neiman Marcus Christmas Book
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This luxury catalog became famous for its extravagant holiday gift ideas. It featured fantasy gifts like private jets and custom cars, just for fun. Though out of reach for most, it brought sparkle and curiosity to the holiday season.
10. Avon Holiday Brochure
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Avon’s small but powerful catalog delivered beauty and gift sets door-to-door. With its seasonal packaging and affordable prices, holiday shopping became easy and personal. Local representatives made it feel even more special.
11. Hammacher Schlemmer Holiday Catalog
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Known for odd gadgets and unexpected gifts, this catalog offered something different. Its holiday editions were packed with unique items that sparked curiosity. Many used it to find that one-of-a-kind present for hard-to-shop-for relatives.
12. Lands’ End Holiday Catalog
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Lands’ End blended comfort and classic style in its seasonal catalogs. Cozy sweaters, flannel pajamas, and durable outerwear filled its pages. It appealed to families looking for quality and warmth during the holidays.
13. LL Bean Holiday Catalog
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LL Bean’s catalog reflected a rugged, outdoor holiday vibe. It featured wool clothing, boots, and cozy items for snowy adventures. The catalog made you want to wrap up, head outside, and enjoy the season.
14. Pottery Barn Holiday Lookbook
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Pottery Barn added a touch of elegance and comfort to holiday decor. Its catalog inspired families to transform their homes into cozy seasonal retreats. People flipped through it for table setting ideas, ornaments, and gift inspiration.