15 ’90s Commercial Jingles You’ll Never Get Out of Your Head
These 15 jingles from 1990s commercials became widely recognized and are still remembered by many today.
- Sophia Zapanta
- 5 min read
In the 1990s, many television ads used catchy jingles to promote products and brands. These short songs were often played during children’s programming, primetime TV, and weekend cartoons. The melodies and lyrics stuck with viewers and helped make the brands more familiar and easy to recall.
1. Oscar Mayer – “I Wish I Were an Oscar Mayer Wiener”
Gregory Varnum on Wikimedia Commons
This jingle was used in commercials to promote Oscar Mayer hot dogs. It featured children singing about wanting to be an Oscar Mayer wiener. The tune was simple and repeated the brand name throughout the song. It became closely associated with the product for years.
2. Band-Aid – “I Am Stuck on Band-Aid Brand”
Votpuske on Wikimedia Commons
The Band-Aid jingle used a playful tone to show how well the product stayed in place. The lyrics focused on how the bandages “stuck” and didn’t fall off easily. Children were often shown singing and smiling in the commercials. The phrase helped reinforce trust in the brand’s quality.
3. McDonald’s – “I’m Lovin’ It”
SilentSpike on Wikimedia Commons
Although first launched in 2003, early forms of McDonald’s jingles were already popular in the late 1990s. These earlier jingles focused on food items and Happy Meals. Many ads had short songs that mentioned fries, burgers, and the golden arches. The music helped keep McDonald’s in people’s minds.
4. Mentos – “The Freshmaker”
Dewet on Wikimedia Commons
The Mentos jingle included a short theme song followed by the phrase “Mentos, the Freshmaker.” These ads showed people solving everyday problems by eating a Mentos candy. The jingle played in the background as scenes unfolded. Its upbeat tone made it easy to recognize.
5. Toys “R” Us – “I Don’t Want to Grow Up”
Brian Robert Marshall on Wikimedia Commons
This jingle featured children singing about wanting to stay young and shop at Toys “R” Us. The lyrics listed different toys and products found in the store. The jingle appeared during Saturday morning cartoons and holiday ads. It became closely tied to the brand’s image.
6. Folgers – “The Best Part of Wakin’ Up”
Jo Naylor on Wikimedia Commons
This coffee jingle focused on starting the day with a cup of Folgers. The lyrics were sung over calm, morning scenes. It was used for many years and featured different singers and variations. The main phrase stayed the same and helped define the brand’s identity.
7. Kit Kat – “Give Me a Break”
Ravindradevi mint on Wikimedia Commons
The Kit Kat jingle repeated the phrase “Give me a break, give me a break, break me off a piece of that Kit Kat bar.” It had a strong rhythm and was often sung by groups of people. The lyrics mentioned the product directly and were easy to remember. The song was used in many variations over the years.
8. Huggies – “I’m a Big Kid Now”
ParentingPatch on Wikimedia Commons
This jingle was used to advertise Huggies Pull-Ups. It featured toddlers and young kids singing about learning to use the toilet. The message focused on independence and growing up. The jingle supported the brand’s transition from diapers to training pants.
9. Juicy Fruit – “The Taste Is Gonna Move Ya”
Diamondbybold on Wikimedia Commons
The Juicy Fruit jingle played over fast-paced visuals like surfing or sports. The line “The taste is gonna move ya” was repeated throughout the ad. The music aimed to connect the gum with energy and movement. It was part of the brand’s identity during the 1990s.
10. Toys “R” Us – “There’s a Million Toys”
Windyshadow32 on Wikimedia Commons
Separate from the “I Don’t Want to Grow Up” version, this jingle listed toy types sold in the store. The lyrics described bikes, games, dolls, and more. The tune was cheerful and designed to appeal to young viewers. It helped promote Toys “R” Us during shopping seasons.
11. Nestlé Crunch – “It’s Just More Fun to Munch”
david pacey on Wikimedia Commons
This jingle described the sound and texture of the Nestlé Crunch bar. The lyrics focused on the word “crunch” and its satisfying bite. The song played in the background as people broke pieces of the chocolate bar. It matched the product’s main selling point.
12. My Buddy – “My Buddy, My Buddy”
Gus Kahn & Walter Donaldson on Wikimedia Commons
This doll commercial used a soft, repetitive jingle that named the toy throughout the song. It was designed to appeal to young boys who wanted a companion doll. The jingle followed the theme of friendship and togetherness. It stayed in rotation during children’s TV programming.
13. Crossfire – “You’ll Get Caught Up in the Crossfire”
DCGeist on Wikimedia Commons
This jingle came from a commercial for a competitive tabletop game. It had a rock-style music background and intense visuals. The repeated line emphasized action and excitement. The jingle helped create energy and urgency around the product.
14. Chili’s – “I Want My Baby Back Ribs”
Rickywood on Wikimedia Commons
This jingle listed menu items with a deep voice repeating “baby back ribs.” The tune became well-known for its catchy delivery. It helped promote Chili’s barbecue menu in a simple, memorable way. The jingle was often referenced outside of the ads.
15. Doublemint Gum – “Double Your Pleasure, Double Your Fun”
Hephaestos on Wikimedia Commons
This gum ad used twins and mirror imagery to highlight its double-sized sticks. The jingle repeated the “double your pleasure” line with upbeat music. It appeared in commercials featuring dancing or synchronized actions. The song helped reinforce the brand’s identity.