15 Commercial Catchphrases That Still Live in Your Head
These unforgettable commercial catchphrases got stuck in your brain years ago and somehow never left.
- Daisy Montero
- 4 min read
Some commercials come and go, but the catchphrases? They burrow deep into your brain and set up camp. These lines were everywhere on TV, radio, and even your school cafeteria conversations. Here are the ones that still echo in your head decades later.
1. “I’m Lovin’ It” – McDonald’s
McDonald’s on Wikimedia Commons
You do not even have to like fast food to hear this one in your head. McDonald’s turned three words into a global anthem, helped along by a Justin Timberlake jingle. It is simple, snappy, and somehow always relevant.
2. “Can You Hear Me Now? Good.” – Verizon
Verizon on Wikimedia Commons
This line became the voice of cellphone reliability before smartphones even took over. That nerdy guy in glasses became the face of Verizon’s coverage, and the phrase turned into something people used in real conversations. It still gets quoted whenever a call drops.
3. “They’re Grrrreat!” – Frosted Flakes
Unknown author on Wikimedia Commons
Tony the Tiger’s voice made this line impossible to forget. He did not just talk about cereal — he roared about it. You can still hear the enthusiasm in your head, decades later.
4. “What’s in Your Wallet?” – Capital One
Capital One on Wikimedia Commons
Capital One asked a very direct question, and people have been answering it ever since. The line worked because it felt casual but personal. Plus, once Samuel L. Jackson started saying it, there was no going back.
5. “Maybe She’s Born With It. Maybe It’s Maybelline.” – Maybelline
L’Oréal on Wikimedia Commons
This line blended mystery and confidence in just one sentence. Whether you wore makeup or not, you probably repeated it in front of the mirror. It became part of pop culture’s beauty language.
6. “Like a Good Neighbor, State Farm Is There” – State Farm
Chermayeff & Geismar Studio for State Farm on Wikimedia Commons
This catchphrase had a comforting ring to it. It made insurance feel less cold and more like having a friend nearby. The jingle sealed the deal and stuck around for decades.
7. “The Best Part of Wakin’ Up Is Folgers in Your Cup” – Folgers
Dennis Sylvester Hurd on Wikimedia Commons
Folgers took a morning routine and gave it a jingle that still rings in your ears. It was cozy, catchy, and oddly emotional for a coffee commercial. You do not even have to drink coffee to remember it.
8. “Have It Your Way” – Burger King
Burger King Corporation on Wikimedia Commons
Burger King wanted you to know you could customize your order, and this line nailed it. It gave fast food a sense of control, like a mini rebellion. People still quote it when being picky.
9. “You’re Not You When You’re Hungry” – Snickers
Unknown author on Wikimedia Commons
Snickers tapped into everyone’s hangry side and made it funny. The ads were wild, but the phrase became part of everyday language. That is how you know it worked.
10. “Because You’re Worth It” – L’Oréal
L’Oréal on Wikimedia Commons
This phrase became more than just a beauty slogan. It sounded empowering and personal, which made it feel different from other beauty ads. It stayed relevant for generations of makeup lovers.
11. “Melts in Your Mouth, Not in Your Hands” – M&M’s
BonnieTyra923 on Wikimedia Commons
M&M’s made their chocolate seem like magic with this line. It was clever, fun, and oddly scientific. Kids repeated it at school like it was a proven fact.
12. “Snap! Crackle! Pop!” – Rice Krispies
Unknown author on Wikimedia Commons
The cereal made noise, and so did the slogan. The three-word phrase was fun to say and matched the sound of breakfast perfectly. It turned cereal into a full-on experience.
13. “It Keeps Going and Going and Going” – Energizer
8 Star Energy Pty Ltd on Wikimedia Commons
The bunny might have been the star, but this catchphrase carried the message. It made Energizer sound unstoppable. People still use it today to describe anything that will not quit.
14. “It’s Finger Lickin’ Good” – KFC
Unknown author on Wikimedia Commons
KFC leaned into the messy, satisfying joy of fried chicken with this line. It felt playful and honest, which made it easy to repeat after every meal. It became so iconic that people quoted it even outside of eating chicken.
15. “Plop Plop, Fizz Fizz, Oh What a Relief It Is” – Alka-Seltzer
Der Benutzer Salud bei logotk.com on Wikimedia Commons
This jingle took medicine and turned it into something catchy and fun to say. The bubbly sound effects and clever rhyme made it unforgettable. Even if you never used the product, the line probably stuck in your brain.