15 Store Slogans from the Past That You Can Still Recite
Here's a nostalgic list of iconic store slogans that stuck with us long after the commercials stopped airing.
- Chris Graciano
- 3 min read
Some slogans were so catchy, they became part of our everyday vocabulary. Even years after these ads vanished from TV, we can still hear them in our heads. Let’s take a walk down memory lane with 15 unforgettable store taglines that defined their brands and our childhoods.
1. “Have It Your Way” – Burger King
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This 1974 slogan gave customers the freedom to customize their burgers. It stood in sharp contrast to the assembly-line style of fast food.
2. “The Quicker Picker Upper” – Bounty
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Short, punchy, and rhythmic, Bounty’s slogan perfectly matched the brand’s claim. The phrase became synonymous with fast, effective cleaning.
3. “Where’s the Beef?” – Wendy’s
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Launched in 1984, this catchphrase questioned the size of competitors’ burgers. The cranky old lady in the ad became a pop culture icon.
4. “Melts in Your Mouth, Not in Your Hands” – M&M’s
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This slogan highlighted a key product benefit with a playful twist. It set M&M’s apart in a messy candy world. You knew exactly what you were getting — and not getting.
5. “Because You’re Worth It” – L’Oréal
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This was a bold statement that tapped into self-worth and empowerment. Introduced in the ’70s, it turned buying shampoo into a personal affirmation.
6. “You’re in Good Hands with Allstate” – Allstate Insurance
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Comforting and trustworthy, this slogan evoked safety. It became a pillar of reassurance in the sometimes scary world of insurance.
7. “We Bring Good Things to Life” – GE
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Used from 1979 to 2003, this line emphasized innovation and improvement. It positioned GE as a life-enhancer, not just an appliance maker.
8. “It Keeps Going, and Going, and Going…” – Energizer
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Who could forget that pink bunny? The repetitive rhythm of the slogan mirrored the battery’s stamina. It drilled itself into your brain through sheer persistence.
9. “I Can’t Believe I Ate the Whole Thing” – Alka-Seltzer
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Funny, relatable, and a little regretful, this 1970s line resonated with anyone who overindulged. It didn’t just sell medicine — it told a story.
10. “Reach Out and Touch Someone” – AT&T
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This heartfelt line turned a phone call into an emotional experience. It framed technology as a connector of souls. It was gentle, poetic marketing before tech got complicated.
11. “Snap! Crackle! Pop!” – Rice Krispies
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Technically an onomatopoeia, this phrase captured the cereal’s whole vibe. It made breakfast sound fun. Kids remembered it, and parents couldn’t forget it.
12. “We Try Harder” – Avis
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This underdog slogan from the 1960s turned second place into a strength. It showed effort, humility, and grit. That made it relatable to everyday folks.
13. “Like a Good Neighbor, State Farm is There” – State Farm
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This was more than just a slogan — it was a promise. Friendly, comforting, and reliable, it shaped the way we viewed insurance agents. Plus, the jingle made it even harder to forget.
14. “It’s the Real Thing” – Coca-Cola
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Introduced in 1969, this line capitalized on authenticity during a time of cultural change. It made Coke seem not just like soda, but the only soda.
15. “Put a Tiger in Your Tank” – Esso (ExxonMobil)
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This was a quirky yet powerful line from the 1960s that energized drivers. It turned a fill-up into an exciting event. Who wouldn’t want tiger-level performance?