15 subscription boxes that were big in the ’90s
Subscription boxes were a popular way in the 1990s to receive themed products regularly at home.
- Sophia Zapanta
- 4 min read

In the 1990s, subscription boxes gained attention as a convenient method to explore new products. Many boxes focused on specific interests such as snacks, beauty, or collectibles. These early subscription services laid the foundation for the subscription box market we see today.
1. Snack Subscription Boxes
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Snack boxes in the ’90s delivered a variety of candies, chips, and treats from different places. People liked trying new and unique flavors without leaving home. These boxes were popular with kids and families. They helped introduce international snacks to many households.
2. Beauty and Grooming Boxes
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These boxes included sample sizes of skincare and makeup products. Customers could test new products before buying full-sized versions. They helped people discover new brands easily. Beauty companies used this method to reach more customers.
3. Comic and Collectible Boxes
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Fans received rare comics, trading cards, and action figures regularly. Collectors valued exclusive and limited-edition items. These boxes helped grow the comic and collectible fan communities. They kept interest in collectibles strong through the decade.
4. Book Subscription Boxes
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Book clubs and subscriptions sent new books to readers each month. This made it easy to discover new authors and genres. People enjoyed getting books without visiting a store. Some boxes included bookmarks or notes from authors.
5. Magazine Subscription Boxes
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Magazines were delivered monthly with the latest articles and news. Subscribers stayed updated on their interests like fashion, sports, or technology. This was a convenient way to receive reading material. It helped magazines maintain a loyal readership.
6. Craft and Hobby Boxes
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These boxes contained supplies and instructions for crafts like knitting or painting. Customers could start new projects at home with everything included. They were great for learning new skills or spending time creatively. Crafting became more popular thanks to these boxes.
7. Video Game Subscription Boxes
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Boxes offered new or popular video games and accessories regularly. Gamers received new titles without visiting stores. This helped gamers keep up with the latest releases. Some boxes included tips or guides for the games.
8. Music and CD Subscription Boxes
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Music lovers got new CDs or tapes delivered monthly. This helped people discover new artists and albums. The boxes sometimes included exclusive tracks or band merchandise. It was an early way to explore music beyond radio.
9. Fitness and Health Boxes
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Fitness boxes included workout plans, equipment, or health supplements. Subscribers could try new health products and routines. These boxes encouraged people to stay active and healthy. They became a useful tool for fitness beginners.
10. Children’s Educational Boxes
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Boxes offered educational toys, books, and activities for kids. Parents used them to support learning at home. The boxes combined fun and education in one package. This helped children develop skills outside of school.
11. Pet Care Boxes
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Pet owners received toys, treats, and grooming products for their animals. These boxes helped keep pets entertained and healthy. Owners enjoyed the convenience of home delivery. Pet subscription boxes began gaining attention in the ’90s.
12. Fashion Accessory Boxes
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Subscribers got jewelry, scarves, or other fashion items regularly. This was a way to try new styles without shopping. People enjoyed the surprise element of the boxes. It helped keep wardrobes fresh with trendy pieces.
13. Movie and TV Memorabilia Boxes
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Fans of films and television shows received collectibles and merchandise. Boxes included items like posters, figurines, and pins. This kept fans connected to their favorite shows and movies. It also created a sense of community among fans.
14. Cooking and Recipe Boxes
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Boxes provided ingredients and recipes for new dishes to try at home. They helped people explore different cuisines without planning meals. This made cooking fun and educational. The boxes were perfect for families and beginners.
15. Stationery and Writing Boxes
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Subscribers got pens, notebooks, and other writing tools regularly. This was popular with students and writers. The boxes encouraged creativity and organization. They offered new styles and quality stationery products.