15 Supermarket Treats from the ’90s That Are History
Many popular supermarket treats from the 1990s were discontinued and are no longer available today.
- Sophia Zapanta
- 5 min read

The 1990s offered a wide range of snacks and treats that many people remember from their childhood. These products were once common in lunchboxes, pantries, and grocery aisles. Over time, many of them were pulled from stores due to low sales, changing trends, or company decisions.
1. Dunkaroos (Original U.S. Version)
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Dunkaroos were snack packs with cookies and a sweet frosting for dipping. They were first introduced by Betty Crocker in 1990. The treat was especially popular with kids and often seen in school lunches. The original U.S. version was discontinued in 2012 before being relaunched with a new recipe years later.
2. Pepsi Blue
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Pepsi Blue was released in 2002 but gained popularity during the early 2000s and late ’90s branding period. It had a berry flavor and bright blue color. Many consumers found the taste too strong or artificial. Pepsi pulled the drink from stores by 2004.
3. Shark Bites Fruit Snacks
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Shark Bites were chewy fruit snacks shaped like different types of sharks. They were made by Betty Crocker and sold in boxes of individual packs. The white shark piece was considered rare and was a favorite among kids. Production slowed down over time, and the original product is no longer available.
4. Jell-O Pudding Pops
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Jell-O Pudding Pops were frozen treats made by Kraft and sold widely in the 1980s and 1990s. They came in chocolate, vanilla, and swirl flavors. These pops were creamy and had a unique texture compared to regular ice cream. Sales dropped, and the product was eventually discontinued.
5. Hi-C Ecto Cooler
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Hi-C Ecto Cooler was a green citrus drink released in 1989 as a tie-in with the Ghostbusters cartoon. It remained on store shelves well into the 1990s. The drink was loved for its taste and packaging but was pulled in 2001. It returned briefly in 2016 but was not made permanent.
6. PB Max
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PB Max was a candy bar made by Mars that had peanut butter, oats, and milk chocolate. It was sold in the early 1990s and targeted people who wanted a more filling treat. Despite good reviews, the product was discontinued. Reports suggest the Mars family did not personally like peanut butter.
7. Sprinkle Spangles
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Sprinkle Spangles were star-shaped corn cereal pieces covered in colorful sprinkles. They were launched by General Mills in 1993 with a cartoon mascot. The cereal had a strong start but didn’t last long in stores. It was discontinued a few years later due to low demand.
8. Fruit String Thing
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Fruit String Thing was a fruit-flavored snack made into long, thin shapes that kids could peel and play with. It was sold by Betty Crocker and became popular in the 1990s. The snack came in bright colors and was often packed in lunches. It was discontinued without much notice in the 2000s.
9. Trix Yogurt
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Trix Yogurt was a colorful, sweet yogurt with swirls of bright colors and fruity flavors. It was made by Yoplait and sold in two-toned cups. The product was a favorite among kids but raised concerns about artificial dyes. It disappeared from many stores by the late 2010s.
10. Waffle Crisp
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Waffle Crisp was a breakfast cereal shaped like tiny waffles and flavored with maple syrup. It was made by Post and launched in the mid-1990s. Many people remember its strong maple smell and crunchy texture. The cereal was discontinued in 2018 before a limited return in later years.
11. Toaster Strudel Scrambles
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These were savory versions of the popular Toaster Strudel, filled with eggs, cheese, and meat. Pillsbury released them as a breakfast alternative in the 1990s. They could be heated in a toaster like the sweet versions. The product didn’t sell well and was pulled from the shelves.
12. Sodalicious Fruit Snacks
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Sodalicious snacks were shaped like soda bottles and flavored after soft drinks like root beer and cola. They were made by Betty Crocker and sold in bright packaging. The snack was chewy and sweet, with a fizzy taste. It was phased out in the late 1990s due to changing snack trends.
13. Planters Cheez Balls
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Planters Cheez Balls were round, crunchy cheese snacks sold in blue canisters. They became popular in the 1990s for their strong flavor and fun shape. The product was discontinued in 2006. After customer demand, it returned briefly in limited releases.
14. Rice Krispies Treats Cereal
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This cereal was made from clusters of puffed rice and marshmallow coating, inspired by the homemade snack. It was released by Kellogg’s in the 1990s. Fans enjoyed the sweet flavor and crunchy texture. It was taken off the shelves in the 2010s after years of declining sales.
15. Bubble Jug
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Bubble Jug was a powdered bubble gum sold in a plastic jug-shaped container. It was made by Hubba Bubba and became popular for its novelty. The powder turned into gum when chewed. It disappeared from stores in the early 2000s.