15 Vintage Sports Posters That Are Now Collectibles
Sports posters were once simple wall decorations, but many have become prized possessions for collectors today. Whether tied to a legendary moment or a beloved athlete, these posters capture the energy and culture of their era.
- Tricia Quitales
- 5 min read
Vintage sports posters have grown in value and demand as collectors seek authentic memorabilia from past decades. Many were originally printed in mass but have become rare due to age, condition, and iconic status. They represent more than just marketing pieces; they symbolize the spirit of competition and nostalgia. From basketball legends to Olympic milestones, these posters are now collectibles worth talking about.
1. Michael Jordan “Wings” Poster (Nike, 1989)
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This black-and-white image features Jordan with outstretched arms, quoting poet William Blake beneath. It became a defining poster for sports fans and dorm rooms across America. Nike captured his dominance with a minimalist yet powerful design. Over time, original prints in good condition have surged in value. It remains one of the most collected basketball posters ever.
2. 1980 “Miracle on Ice” Olympic Hockey Poster
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Commemorating the U.S. hockey team’s unexpected win over the Soviet Union, this poster is both patriotic and historic. It typically shows players celebrating mid-ice with American flags waving. Limited runs from the Lake Placid Olympics are now extremely rare. Fans view it as a symbol of unity and underdog triumph. Authentic copies have become highly sought-after items.
3. Bo Jackson “Bo Knows” Poster (Nike, 1989)
Blueag9. on Wikimedia
This poster came from the legendary Nike campaign featuring Bo Jackson’s multi-sport talent. The visual often shows Bo with both football and baseball gear. Its bold design and cultural crossover made it unforgettable. Collectors love the fusion of sport and marketing brilliance. Early prints with original branding fetch premium prices today.
4. Magic Johnson and Larry Bird “Court Kings” Poster (1984)
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Depicting the legendary rivalry between Johnson and Bird, this poster radiates 1980s basketball greatness. It features them mid-game in dramatic lighting with stylized fonts. Their on-court duels shaped NBA history and fan loyalty. This poster is popular among vintage NBA memorabilia fans. Framed originals have become rare and desirable.
5. Muhammad Ali “Float Like a Butterfly” Poster (1970s)
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This iconic print captures Ali in a classic boxing stance with his famous quote. The poster often includes a stylized ring and dramatic shadows. It became a symbol of confidence and power during the era. Vintage editions in excellent shape are increasingly difficult to find. Boxing enthusiasts and collectors alike cherish this piece.
6. Chicago Bulls Three-Peat Poster (1993)
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Celebrating the Bulls’ third straight championship, this poster showcases Jordan, Pippen, and Grant. It features the team in action with trophy highlights and gold accents. The design screams early ’90s flair and team dominance. Many fans hung it during the championship run, but few kept it preserved. Mint-condition versions have grown in value over time.
7. Dale Earnhardt Sr. “Intimidator” Poster (Late 1980s)
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This poster highlights Earnhardt’s intense presence on the racetrack. With bold colors and his black No. 3 car, it became a NASCAR staple. The image often shows him mid-turn or leaning confidently against his vehicle. After his passing, these posters gained significant emotional and collectible value. Racing fans treasure original editions.
8. Carl Lewis Olympic Track Poster (1984)
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Released during the Los Angeles Olympics, this poster featured Lewis in peak form. The design was colorful, energetic, and highlighted American athleticism. It captured the moment of Olympic pride and excellence. Limited printings and Olympic branding boost its collectible value. Track and field fans often look for signed versions.
9. Wayne Gretzky “The Great One” Poster (1980s)
Orlandkurtenbach on Wikimedia
This poster usually displays Gretzky in his Edmonton Oilers gear skating across ice with focus and grace. It was a staple in hockey-loving homes during his reign. His legacy as the sport’s greatest adds to the poster’s demand. Original prints with team logos are especially collectible. Condition and authenticity raise their market appeal.
10. Venus and Serena Williams Youth Tennis Poster (Late 1990s)
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Before they became legends, a promotional poster featured the sisters as rising stars. It emphasized youth, potential, and family strength. While newer than others on the list, its rarity and historical significance drive interest. It marks a moment just before their global impact. Collectors see it as a snapshot of a generational shift in sports.
11. Joe Montana “Cool Under Pressure” Poster (1987)
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With a calm expression and focused stance, this image captured Montana’s game-day poise. The tagline and clean layout made it a favorite in football circles. It reflected the calm excellence he was known for. Many fans remember it from sports stores and game rooms. Today, preserved originals are considered collectors’ gold.
12. Secretariat at the Belmont Stakes Poster (1973)
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This racing poster displays the legendary horse during his historic win by 31 lengths. The photo is often paired with race statistics and jockey information. It is both a tribute to the sport and to unmatched performance. Few prints were preserved from the original release. Horse racing fans and collectors prize it highly.
13. Larry Bird Converse Poster (1986)
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Bird appeared in many shoe advertisements, but this one showing him shooting in Converse gear stood out. The color tones and court detail made it memorable. It combines product promotion with pure basketball excellence. Original prints are rarer than expected. It remains a key piece for Celtics fans and retro sneaker collectors.
14. Reggie Jackson “Mr. October” Poster (1980s)
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Famous for his clutch playoff performances, this poster shows Jackson swinging under stadium lights. It was common in baseball fan bedrooms during his late career. The nickname and imagery made it instantly iconic. Many posters were printed, but few remain in top condition. It continues to attract interest among baseball memorabilia buyers.
15. Bruce Jenner Olympic Gold Poster (1976)
Unknown (Associated Press) on Wikimedia
Released after winning the decathlon gold, this poster shows Jenner raising the flag in celebration. The design was patriotic and full of Olympic pride. At the time, it was one of the most recognized sports posters in the country. Since then, its relevance has evolved due to public transformation. It holds unique historic and cultural weight for collectors.