16 Candy Slogans That Everyone Remembered
Here's a nostalgic look at 16 memorable candy slogans that defined generations of sweet advertising.
- Alyana Aguja
- 4 min read
Candy advertising has always relied on catchy slogans to connect with audiences. From humorous lines like “Nobody Better Lay a Finger on My Butterfinger” to poetic ones like “Taste the Rainbow,” these phrases became cultural touchstones. This list explores 16 iconic slogans that made their candies unforgettable, showing how clever marketing turned sweets into lasting memories.
1. Snickers – “You’re Not You When You’re Hungry”
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This modern Snickers slogan became iconic by linking hunger to personality shifts. It was backed by funny commercials where characters acted unlike themselves until they ate a Snickers bar. The message was simple and effective: Snickers satisfies hunger and restores your true self.
2. M&M’s – “Melts in Your Mouth, Not in Your Hands”
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This slogan emphasized the candy’s hard coating that prevented melting. It reassured parents and appealed to kids by promising a neat chocolate experience. The phrase has lasted for decades and still defines the brand.
3. Reese’s – “There’s No Wrong Way to Eat a Reese’s”
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This clever slogan celebrated individual choice. It encouraged people to bite, nibble, or even eat the peanut butter cups in creative ways. By highlighting flexibility, Reese’s became known as a fun and versatile candy.
4. Kit Kat – “Have a Break, Have a Kit Kat”
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This simple yet powerful slogan linked candy with relaxation. It positioned Kit Kat as the perfect companion during work or study breaks. The rhythm of the phrase made it easy to remember and repeat.
5. Skittles – “Taste the Rainbow”
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One of the most famous candy slogans, it highlighted the colorful variety of flavors. Skittles built an entire marketing identity around this line, making it both fun and magical. The slogan remains one of the most recognizable in the candy industry.
6. Twix – “Two for Me, None for You”
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This playful slogan emphasized Twix’s twin candy bars. It tapped into humor and the selfish joy of keeping both for yourself. The campaign helped underline Twix’s unique selling point of two bars in one package.
7. Tootsie Pop – “How Many Licks Does It Take to Get to the Center of a Tootsie Pop?”
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This slogan became part of pop culture thanks to its animated owl commercial. It posed a question that sparked curiosity and playful debates. Even decades later, people still recall the slogan and the owl’s famous line.
8. Almond Joy – “Sometimes You Feel Like a Nut, Sometimes You Don’t”
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This catchy slogan was used for both Almond Joy and its partner candy, Mounds. It emphasized the difference between the two while celebrating variety. The rhyme and humor made it stick in people’s minds.
9. Hershey’s – “A Kiss for You”
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This slogan played on the name of Hershey’s Kisses. It suggested warmth, affection, and sharing, making the candy feel personal. The emotional connection made it more than just a sweet treat.
10. Butterfinger – “Nobody Better Lay a Finger on My Butterfinger”
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Made famous by Bart Simpson commercials, this slogan cemented Butterfinger as a fun and rebellious brand. It created a sense of ownership and desire for the candy. The phrase became a cultural reference far beyond the candy aisle.
11. Lifesavers – “A Hole Lot of Fun”
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Lifesavers leaned into their signature design with this clever slogan. The playful pun made the candy’s hole a feature instead of just a quirk. It appealed to both children and adults by emphasizing lighthearted fun.
12. Dove Chocolate – “Choose Pleasure”
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This slogan positioned Dove as a more luxurious candy brand. It suggested indulgence, relaxation, and treating oneself. By focusing on pleasure, it appealed strongly to adult consumers.
13. Milky Way – “Comfort in Every Bar”
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This slogan reflected Milky Way’s creamy, caramel-filled nature. It highlighted the candy’s comforting quality, making it feel like a small escape from stress. The warm tone set it apart from more playful slogans.
14. 3 Musketeers – “Big on Chocolate, Not on Fat”
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This slogan was designed to appeal to more health-conscious buyers. It framed the candy as lighter while still satisfying chocolate cravings. By highlighting balance, 3 Musketeers stood out in the crowded market.
15. York Peppermint Pattie – “Get the Sensation”
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This slogan captured the refreshing burst of mint with chocolate. It made eating a York Peppermint Pattie sound like an exciting sensory experience. The line turned a simple candy into something vivid and memorable.
16. Junior Mints – “Get the Sensation”
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Similar to York, Junior Mints also used a version of this slogan in campaigns. The emphasis was on freshness and a cooling feeling. It helped make the brand synonymous with clean and minty satisfaction.