18 Candy Bars That Were Quietly Discontinued
Here's a bittersweet look back at the candy bars we once loved but can no longer find on shelves.
- Chris Graciano
- 4 min read
Candy lovers of the past few decades have seen many favorites vanish without a word. Whether due to low sales, changing tastes, or corporate shake-ups, these treats slipped away quietly. Yet, their flavors and fan followings linger in sweet memory.
1. PB Max
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Launched in the early ’90s, this chunky bar featured peanut butter, oats, and milk chocolate. It was rich, nutty, and satisfying.
2. Marathon Bar
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This braided chocolate and caramel bar was chewy and long, and it was marketed with a “ruler” on the wrapper. It was a favorite for stretching out snack time.
3. Bar None
Lokal_Profil on Wikimedia Commons
Introduced by Hershey’s in 1987, Bar None boasted chocolate wafers, cocoa creme, and peanuts. It was meant to be a premium candy experience.
4. Reggie! Bar
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Named after baseball legend Reggie Jackson, this round bar had peanuts, caramel, and chocolate. It came with quite the fanfare in the ’70s but was briefly revived in the ’90s.
5. Hershey’s Swoops
eklim on Flickr
Not quite a bar, but too unique to leave out — these chocolate slices looked like potato chips. They came in various flavors but melted easily and didn’t sell well.
6. Nestlé’s Alpine White
Elli on Pexels
This white chocolate and almond bar stood out in the sea of milk chocolate. Its smooth texture and classy look earned a small cult following.
7. Milkshake Bar
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With its creamy texture, the Milkshake Bar was designed to mimic an actual milkshake in candy form. Chewy, sweet, and distinctive, it had a unique vanilla-flavored nougat.
8. Cookies ‘n’ Mint
Explicit on Wikimedia Commons
A spin-off from Hershey’s Cookies ‘n’ Creme, this bar mixed mint with chocolate cookie bits. It was cool, crunchy, and perfect for mint lovers.
9. Summit Bar
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Thin, crunchy, and packed with peanuts and wafers, the Summit Bar had a satisfying texture. Often compared to a granola bar dressed in chocolate, it was short-lived.
10. Mars Delight
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Popular overseas and briefly in the U.S., the Mars Delight had layers of caramel, chocolate, and a light wafer. Its delicate design didn’t quite click with American tastes.
11. Butterfinger BB’s
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Technically, it is not a bar, but it is too beloved to skip. These poppable Butterfinger bites were wildly popular in the late ’90s, especially thanks to “The Simpsons” ads.
12. Snickers Cruncher
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A crispier, crunchier version of the classic Snickers, it featured puffed rice and peanuts. It had a good run in the early 2000s but lacked long-term traction.
13. Raider (Europe’s Twix)
Paradoctor on Wikimedia Commons
Before it was Twix worldwide, it was “Raider” in Europe. Though not a U.S. bar, the name change is a notable discontinuation in branding history.
14. Hershey’s TasteTations
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It was more of a hard candy line, but some chocolate versions mimicked mini candy bars. Smooth and nostalgic, they never became a big hit.
15. Triple Decker Bar
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This layered beauty stacked white, milk, and dark chocolate for a trio of tastes in one bite. It was marketed as a classy treat but didn’t have lasting power.
16. Nestlé’s ChocoLite
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Light and airy with a bubbly texture, ChocoLite had a melt-in-your-mouth charm. It competed with bars like Aero and 3 Musketeers.
17. Planters’ Bar None
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Not to be confused with Hershey’s version, this early Planters creation was a nutty, chocolatey dream. It had a salty-sweet balance that was ahead of its time.
18. Caravelle Bar
NIAID on Wikimedia Commons
Caramel, rice crisps, and milk chocolate — this classic had texture and sweetness in every bite. Produced by Peter Paul, it quietly left store shelves as trends shifted.