18 Products with Taglines Everyone Knew by Heart
Some products became unforgettable because their taglines were repeated so often that nearly everyone remembered them.
- Sophia Zapanta
- 5 min read
Taglines help people connect with a product quickly, and the most successful ones stay in people’s minds for years. These 18 taglines became part of everyday speech and played a major role in brand identity.
1. Nike – “Just Do It”
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Launched in 1988, this tagline encouraged action and confidence. It was simple, bold, and easy to remember. The phrase helped Nike reach people beyond just athletes. It became one of the most recognized slogans in the world.
2. McDonald’s – “I’m Lovin’ It”
McDonald’s on Wikimedia Commons
First used in 2003, this line came with a catchy jingle. The phrase helped McDonald’s connect with a younger audience. It was used in ads worldwide and translated into many languages. It remains an integral part of the brand’s global marketing strategy today.
3. M&M’s – “Melts in Your Mouth, Not in Your Hands”
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This slogan was introduced in the 1950s. It focused on the candy’s hard shell, which kept it from melting quickly. The line was both playful and practical, making M&M’s a favorite for generations.
4. Subway – “Eat Fresh”
Subway on Wikimedia Commons
Subway introduced this line in 2000 to highlight its fresh ingredients. It set the brand apart from other fast food chains. The slogan supported its healthy image at the time. It was a key part of many ads and store signs.
5. De Beers – “A Diamond is Forever”
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First used in 1947, this line helped shape how people view diamonds. It connected the idea of lasting love with diamond rings. The phrase boosted diamond sales and made them a symbol of commitment. It is still used in jewelry marketing today.
6. L’Oréal – “Because You’re Worth It”
L’Oreal Groupe on Wikimedia Commons
Launched in 1971, this slogan was one of the first to focus on female empowerment. It told women they deserved quality products. The phrase built a strong emotional link with the brand. It remains central to L’Oréal’s identity.
7. KFC – “Finger Lickin’ Good”
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This slogan first appeared in the 1950s. It focused on the taste and experience of eating KFC chicken. The line was used in TV ads, signs, and packaging. It helped build a strong brand image focused on flavor.
8. Apple – “Think Different”
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Apple introduced this line in 1997 during a major brand shift. It celebrated creativity and innovation. The slogan stood out from other tech brands at the time, reflecting Apple’s focus on individuals who challenge the norm.
9. Red Bull – “Red Bull Gives You Wings”
Red Bull GmbH on Wikimedia Commons
This line helped build Red Bull’s identity as an energy drink. It suggested a boost of energy and performance. The slogan was used in ads showing extreme sports and action. It gained widespread recognition among young consumers.
10. Wheaties – “The Breakfast of Champions”
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Used since the 1930s, this tagline linked the cereal with athletic success. The brand featured famous athletes on the box. The line made the product feel strong and inspiring. It helped Wheaties become known as a sports-focused brand.
11. Burger King – “Have It Your Way”
Burger King on Wikimedia Commons
This slogan was first used in 1974. It focused on customer choice and personal preference, allowing people to customize their food. This message made the brand feel more flexible and customer-friendly.
12. Verizon – “Can You Hear Me Now?”
Verizon Communications on Wikimedia Commons
This phrase became famous from a series of ads starting in 2002. It showed a person testing cell signal strength across the country. The tagline highlighted network reliability, and it became a popular saying in everyday conversations.
13. Maxwell House – “Good to the Last Drop”
Maxwell House on Wikimedia Commons
This line has been used since the early 1900s. It claimed that the coffee stayed enjoyable from start to finish. It helped build trust in the product’s quality. The slogan became part of American coffee culture.
14. Disneyland – “The Happiest Place on Earth”
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This phrase has been used since Disneyland opened in 1955. It promises a joyful experience for families and visitors. The slogan reflects the brand’s focus on magic and imagination. It is still used in marketing and park signs.
15. Maybelline – “Maybe She’s Born With It. Maybe It’s Maybelline.”
L’Oréal on Wikimedia Commons
Introduced in the 1990s, this line connected beauty with natural looks. It created mystery and interest. The phrase was supported by strong visuals and music. It helped build a lasting image of the brand.
16. The U.S. Army – “Be All You Can Be”
United States Army Institute of Heraldry on Wikimedia Commons
This recruiting slogan ran from 1980 to 2001. It focused on personal growth and opportunity, helping bring in many new recruits during those years. The phrase was both motivational and patriotic.
17. California Milk Processor Board – “Got Milk?”
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This simple question became part of pop culture after its 1993 launch. The ads showed people struggling when they ran out of milk. The phrase was short, catchy, and easy to remember. It boosted milk sales and became widely quoted.
18. Energizer – “It Keeps Going and Going and Going”
8 Star Energy Pty Ltd on Wikimedia Commons
Used since the late 1980s, this line was tied to the Energizer Bunny ads. It showed the battery lasting longer than others. The slogan emphasized durability and reliability. It became one of the most recognized battery taglines worldwide.