20 Black Friday Moments No One Talks About Anymore
Black Friday once included many moments that shaped shopping culture but slowly faded as stores and habits changed.
- Sophia Zapanta
- 7 min read
Black Friday used to include many moments that filled malls, sidewalks, and parking lots with excitement and pressure. Some of these moments came from old store practices, early advertising ideas, or habits formed before online shopping changed the season. People once gathered for countdowns, collected printed ads, and followed long routines that no longer exist. These forgotten moments show how retail culture has shifted and how the holiday weekend continued to evolve with new tools and customer habits.
1. 1. Shoppers running to store maps at the entrance

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Many stores once printed large maps near the front doors so people could plan routes inside crowded buildings. Shoppers rushed to these boards to see where electronics, toys, or clothing were placed. The maps helped people navigate fast before items sold out. Today, stores rely more on apps and signs, so these big boards have disappeared, even though they were once a major part of the early morning rush.
2. 2. Radio stations giving deal updates every few minutes

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Local radio hosts once broadcast live from mall parking lots, sharing updates on deals, available items, and line lengths. Drivers listened on the way from one store to another. The reports helped plan stop orders in real time. As mobile alerts and online listings replaced these updates, the radio tradition faded, even though it once shaped how shoppers moved through the day. These real-time updates helped people plan their shopping path more efficiently, especially before smartphones and store apps existed.
3. 3. People taping printed ads to shopping carts

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Shoppers used to tape printed ads to their carts so they could flip through deals while moving. This helped them compare prices quickly and stay focused in crowded aisles. Many brought scissors to cut out the exact pages they needed. With phones now holding all information, this habit vanished, but it once filled stores with carts covered in paper and marked pages.
4. 4. Stores handing out paper coupons at the door

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Greeters stood at entrances giving out thick strips of coupons for different sections of the store. Shoppers grabbed them and sorted them while waiting for the rush to settle. The coupons encouraged visits to departments that might otherwise be skipped. Digital codes replaced these paper stacks, ending a moment that once shaped early morning excitement.
5. 5. Long lines at the mall directory boards

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Before smartphones, shoppers lined up at large mall directory panels to figure out store locations and the fastest routes between them. Groups pointed at maps and planned their walking pattern. These boards became crowded gathering points. As mobile navigation improved, the need for these shared stops faded, along with the small moments of planning that once took place there.
6. 6. The sound of page-turning crowds studying ads

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Mall benches and food court tables filled with people spreading out newspaper ads to compare deals. Groups highlighted prices, folded corners, and formed plans. The steady sound of paper turning became part of the morning atmosphere. Once online ads became the norm, the physical paper ritual disappeared, taking the distinctive sound with it.
7. 7. News crews interviewing people in sleeping bags

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Local news stations often filmed shoppers camping outside stores. Interviews focused on favorite deals, past experiences, and reasons for arriving early. People treated it as part of the fun. As online sales replaced many early openings, these campouts became rare, and the interviews faded away even though they once appeared every year on television.
8. 8. Store employees clapping as doors opened

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Many stores trained staff to clap loudly during the opening moments to build energy. The cheering made the rush feel exciting and helped welcome customers who had waited for hours. Over time, crowd sizes changed, and some safety concerns grew, so the practice faded. The clapping, once added to the joyful noise of the morning but is now rarely seen.
9. 9. People bringing walkie-talkies to communicate

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Groups once used walkie-talkies to coordinate movement inside large stores. They used simple call signs, shared item counts, and updated each other on checkout lines. This kept teams organized before smartphones became common. Today, people rely on messages and calls, so the walkie-talkie trend ended, even though it once helped many groups secure top items.
10. 10. Stores placing employees at every aisle intersection

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Crowds were so dense that stores placed workers at intersections to guide shoppers and answer fast questions. Staff pointed people toward departments, checked stock quickly, and kept lines moving. The practice required large crews and became less common as crowds spread out across longer weekends and online sales. It was once a major part of the store organization.
11. 11. Temporary rest areas built from folding chairs

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Some malls placed rows of folding chairs along long hallways so people could sit between store visits. Shoppers used them to reorganize bags, rest their feet, or review lists. As crowds changed and space needs shifted, these temporary seating rows became less common. They once gave people a moment to regroup during intense morning hours.
12. 12. Kids holding clipboards with family shopping lists

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Families often gave children clipboards with marked lists to keep everyone organized. Kids checked off items, called out reminders, and helped track which stores were next. The tradition made them feel part of the process. As digital lists replaced paper and fewer families brought kids to early openings, this moment faded from the morning routine.
13. 13. Lines forming outside the mall restrooms

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Heavy crowds created long restroom lines that stretched into hallways. People chatted, compared finds, and checked ads while waiting. Some malls even placed attendants to manage the flow. As shopping became less centered on one intense morning rush, these long restroom lines became less common, though they once shaped part of the day’s atmosphere.
14. 14. Shoppers pushing flatbed carts for giant electronics

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Before lighter packaging and improved delivery, people used flatbed carts to move large televisions and boxed computers. These carts clogged aisles and required teamwork to steer. The sight was common in electronics areas. As shipping options expanded and boxes grew slimmer, fewer customers used these carts, ending a moment that once defined the electronics rush.
15. 15. Families eating early breakfasts in mall food courts

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Food courts opened extra early to serve breakfast sandwiches, pastries, and coffee. Families gathered there after their first store stop to plan the rest of the morning. The meal became a break after hours of waiting. As shopping patterns spread across several days and online options grew, early food court crowds became rare.
16. 16. People dragging large trash bags to protect items from rain

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Shoppers sometimes carried plastic trash bags to cover store bags during rainy weather. They wrapped electronics and clothing to keep them dry while running between stores. The plastic bags became makeshift shields in parking lots. Today, many stores offer sturdier reusable bags, and fewer people move between stores outdoors, so the old habit has faded.
17. 17. Customers piling empty boxes at mall recycling stations

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Large display boxes from electronics and toys were piled up at the mall recycling bins as shoppers unpacked bulky packaging to make carrying easier. Stacks multiplied, forming small towers. Maintenance crews cleared them throughout the morning. With more items shipped rather than carried home, this moment is now far less common.
18. 18. Shoppers calling home from payphones to compare prices

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Before mobile phones were widespread, people used payphones to check prices with someone at home who was reading newspaper ads. They confirmed deals or asked for advice before making large purchases. This small moment filled the hallways near payphones. As smartphones replaced the need for these calls, the payphone ritual disappeared completely.
19. 19. Store workers giving out paper numbers to control checkout lines

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To avoid crowding, staff handed out small numbered slips to help manage checkout orders. People held their number and waited for it to be called. It created calm compared to chaotic lines. Digital queue systems made these paper numbers unnecessary, ending a moment that once improved flow during peak hours.
20. 20. Shoppers pushing strollers filled with purchases

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Many families used empty strollers as rolling carts to hold purchases. They stacked clothing, toys, and small appliances inside while weaving through crowds. The stroller became a practical tool rather than a place for a child. As carts improved and crowds changed, this habit faded, though it once filled hallways with creative storage solutions.