20 Candy Bars That Disappeared Without a Trace
These long-lost candy bars once ruled the shelves—until they vanished without a goodbye.
- Chris Graciano
- 4 min read
Some candy bars burned bright and fast. They became childhood favorites before fading out. Due to changing tastes, corporate decisions, or poor sales, these sweet treats are now just memories. Here are 20 beloved candy bars that disappeared without a trace, leaving fans nostalgic and wondering why.
1. PB Max
Polina Tankilevitch on Pexels
A peanut butter lover’s dream, PB Max featured a cookie base, a layer of creamy peanut butter, and a milk chocolate shell. It had a short but passionate run in the ’90s.
2. Marathon Bar
Jason Liebig on Flickr
Known for its curly, braided shape and chewy caramel inside, the Marathon Bar was a workout for your jaw. Covered in rich chocolate, it stretched a full eight inches.
3. Bar None
Duygu Kamar on Pexels
Launched in the late ’80s by Hershey’s, this layered bar featured chocolate wafers, peanuts, and cocoa filling. It promised “chocolate intensity” and delivered—until a 1992 recipe change tanked sales.
4. Reggie! Bar
Duygu Kamar on Pexels
Named after baseball star Reggie Jackson, this circular treat was packed with peanuts and caramel, coated in chocolate. It was handed out during games and loved by sports fans.
5. Summit Bar
Melina Bronca on Unsplash
A crunchy, nutty delight, Summit bars came on twin sticks wrapped in foil. Their mix of peanuts, wafers, and chocolate set them apart. They were discontinued in the late ’80s, likely due to competition from other nut bars.
6. Butterfinger BB’s
Famartin on Wikimedia Commons
Bite-sized bits of Butterfinger candy, these round treats were the perfect movie snack. Introduced in the ’90s, they had a crunchy center and messy exterior.
7. Milkshake Bar
Sylwester Ficek on Pexels
Despite the name, this one didn’t taste like a shake, but it had a creamy nougat that mimicked the experience. Covered in milk chocolate, it was a chewy treat from the ’60s and ’70s.
8. Whatchamacallit’s Thingamajig
Evan-Amos on Wikimedia Commons
A 2009 spin-off of the Whatchamacallit, Thingamajig featured cocoa crisps, peanut butter, and a chocolate coating. It had a fun name and a loyal fan base.
9. Aztec Bar
Tetiana Bykovets on Unsplash
A British treat that briefly appeared in the U.S., the Aztec Bar blended nougat and caramel with a dark chocolate shell. It was introduced to compete with Mars and 3 Musketeers.
10. Choco’Lite
Rahel R on Pexels
Known for its airy texture and bubbly center, Choco’Lite offered something different. Nestlé launched it in the late ’70s but struggled against smoother chocolate bars.
11. Seven Up Bar
Polina Tankilevitch on Pexels
This bar was not related to the soda. It had seven different filling sections, including mint, nougat, and coconut. It was like a box of chocolates in one wrapper.
12. Banjo Bar
Evan-Amos on Wikimedia Commons
A wafer-based candy from the UK, Banjo had a limited U.S. release in the ’80s. Crunchy, chocolatey, and nutty, it hit all the right notes. But poor marketing meant few remembered it.
13. Hershey’s S’mores Bar
Mike Mozart on Flickr
This modern twist included marshmallow crème, graham cracker bits, and chocolate in one bite. It was a hit during the early 2000s but slowly faded away.
14. Clark Bar
Joseph on Flickr
Originally launched in the early 1900s, this crunchy peanut butter core bar was a classic. Its popularity waned over time, and it was discontinued in 2018 before being revived in small batches.
15. Willy Wonka’s Oompas
Daz Smith on Flickr
These colorful candies blended peanut butter and chocolate into candy-coated discs like a bigger, richer Reese’s Piece.
16. Caravelle Bar
NIAID on Wikimedia Commons
Combining caramel and crispy rice in milk chocolate, Caravelle was a Nestlé product with a cult following. It had a richer flavor than a Crunch bar.
17. Rally Bar
Stolbovsky on Wikimedia Commons
This nut-packed nougat bar was like a Snickers on steroids. With caramel, peanuts, and chocolate, it was dense and deeply satisfying.
18. Crispy M&M’s (Original Launch)
Like_the_Grand_Canyon on Flickr
Yes, they came back, but their original late ’90s run ended far too soon. Fans were devastated when they disappeared in 2005.
19. Wig Wag Bar
Joad Henry on Flickr
Canada’s take on the Marathon Bar, Wig Wag had a twisted caramel core and a chocolate coat. Kids loved its chewy texture and fun look.
20. Reese’s Crunchy Cookie Cup
MBisanz on Wikimedia Commons
Launched in the early 2000s, this variation added a cookie crunch to the iconic peanut butter cup. It was bold, satisfying, and distinct.