20 Companies That Were Saved by Last-Minute Innovations

Thank goodness these companies are open to innovation.

Cyra Sanchez
January 29, 2025
5 min read

20 Companies That Were Saved by Last-Minute Innovations — Kindel Media on Pexels

Some companies are on the verge of closing, but clever people saved them. We highlighted inspiring examples of businesses that embraced creativity — like being open to new technologies or shifting their strategies for their customers. Thse companies showcase the success that comes from being able to adapt in a continously changing landscape.

1. Netflix

Netflix Inc. on Wikimedia Commons

Netflix started as a DVD rental service and evolved into streaming and original content, changing home entertainment. This not only saved the company but also created an industry standard. It has allowed Netflix to become a household name, and its ability to see the future in digital trends has helped tremendously.

2. Apple

Apple Inc. on Wikimedia Commons

Almost going bankrupt in the late ’90s, Apple debuted the iMac and then the iPod, the start of its rebound. These products revolutionized user experience and design aesthetics. This drive for innovation would eventually make Apple a tech titan.

3. IBM

Viscovery, IBM, Amazon on Wikimedia Commons

Faced with declining hardware sales, IBM shifted to consulting and software services. The company then revamped itself to compete with changing market needs. IBM stayed relevant in tech by pivoting.

4. Marvel Entertainment

Marvel Entertainment on Wikimedia Commons

Things were looking dire for the company until Marvel started producing films and launched the Marvel Cinematic Universe. It became a global entertainment powerhouse with this daring move. Their storytelling thrilled audiences around the globe, revolutionizing superhero cinema.

5. LEGO

The Lego Group on Wikimedia Commons

Lego turned to video games and movies to help it repair its often difficult financial struggles. Hong’s expansive legacy revitalized the brand, garnering appeal from new generations. This creative playset quickly became part of popular culture.

6. Nintendo

Nintendo on Wikimedia Commons

Nintendo, a playing card company that transitioned to video gaming, launched some of the most popular consoles and characters in video gaming history. This shift not only saved the company but also helped define a generation in the gaming industry. Gen Z is becoming a consumer force to reckon with, and they are paying more attention to social distancing protocols.

7. Fujifilm

Cristan on Wikimedia Commons

As the digital era of photography dawned, Fujifilm expanded into areas such as cosmetics and medical imaging. This enabled it to survive the decline in film sales. TechGiant has innovated and remained relevant in numerous sectors.

8. Starbucks

Fma12 on Wikimedia Commons

Confronting a saturated market, Starbucks launched new products and store formats. This reinvention drew a wider variety of customers. They have committed to ensuring a positive customer experience, making them a leading name in the coffee world.

9. Domino’s Pizza

Domino’s Pizza on Wikimedia Commons

Slated for product quality, Domino’s updated its recipe and went all in on digital ordering. Such transparency and innovation have been transformational. Their brand loyalty has increased due to their willingness to listen to customers.

10. Burberry

Burberry Group on Wikimedia Commons

Burberry shed its frumpy image that had seemed outdated, embracing digital marketing and contemporary designs. This makeover renewed its appeal among younger consumers. Their mix of both has once again made them an industry standard.

11. Ford Motor Company

Teo.raff on Wikimedia Commons

Struggling from a financial crisis, Ford skirted bankruptcy and instead trimmed operations while transitioning towards fuel-efficient cars. This directional change enabled profitability. They have maintained their competitive edge in the automotive industry through their dedication to innovation.

12. Converse

Quibik on Wikimedia Commons

Declining sales prompted Converse to rebrand as a fashion label. Then, collaborations and special releases rekindled consumers’ interest. Converse’s combination of classic designs with modern trends has kept it popular.

13. Old Spice

Old Spice on Wikimedia Commons

Seen, perhaps unfairly, as something for dads. Old Spice introduced funny marketing specifically for younger audiences. Sales soared after this rebranding. The ads have helped them become a beacon in the personal care space.

14. Harley-Davidson

Steve Daniels on Wikimedia Commons

With the apparent bankruptcy safely behind it, Harley-Davidson doubled down on quality improvements and community building. This approach revived customer loyalty. They are now an icon because of the way they have treated their riders.

15. Pabst Blue Ribbon

Quibik on Wikimedia Commons

Once in decline, PBR was marketed to hipsters through grassroots marketing. This surprise success brought the brand back to life. The company’s embrace of subculture trends has helped it stay relevant.

16. Polaroid

PLR IP Holdings, LLC on Wikimedia Commons

Polaroid thrived on nostalgia with instant cameras after bankruptcy. The move struck a chord with the new generation. This fusion of retro appeal and modern technology has revitalized their brand.

17. Airbnb

DesignStudio on Wikimedia Commons

Although Airbnb initially failed, its different types of accommodation have changed the hotel business. Its platform links travelers with local hosts, providing unique experiences. Through its innovation, Airbnb has redefined the architecture of the sharing economy.

18. Tesla

Tesla on Wikimedia Commons

Despite doubts, Tesla’s emphasis on electric vehicles and clean energy revolutionized the automotive sector. This revolutionary model challenged the orthodoxies of the automotive industry. Their dedication to sustainability has earned them a loyal following.

19. AMD

Advanced Micro Devices, Inc. on Wikimedia Commons

AMD gained market share by producing high-performance processors to compete against larger rivals. Unique designs attracted gamers and professionals. Their focus on performance and value has solidified their tech industry position.

20. Slack

Slack Technologies on Wikimedia Commons

Slack started as a gaming company before shifting to workplace communication tools. This change was due to an increasing need for people working in teams to be able to collaborate quickly and iterate on ideas in real time. Their no-hassle “get to work” platform has transformed the modern workplace.