20 Marketing Tactics Small Businesses Can Use to Thrive
Small businesses can thrive using these 20 clever, cost-effective marketing tactics, which build strong connections with their audience and drive growth.
- Sophia Zapanta
- 5 min read
Small businesses don’t need big budgets to succeed in marketing. With the right mix of creativity and strategy, they can stand out in crowded markets, attract loyal customers, and grow steadily. From hyper-local approaches to digital innovations, these tactics are tailored to help small businesses thrive on their own terms.
1. Claim Your Google Business Profile
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Your Google Business Profile ensures your business appears in local searches and maps. Optimize it with accurate details, photos, and updates. Encourage happy customers to leave reviews—it builds credibility. A strong profile can drive foot traffic without costing a dime.
2. Leverage Social Media Stories
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Stories on Instagram, Facebook, and other platforms create quick, engaging content. Showcase behind-the-scenes moments or daily highlights to connect authentically with your audience. Use stickers, polls, and questions to spark interaction. Stories are perfect for keeping your brand fresh in people’s minds.
3. Host Free Workshops or Events
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Offer free classes or demos related to your products or services. This establishes you as an expert in your field while building trust with potential customers. For example, a local bakery could teach breadmaking, while a gym could host fitness challenges. People love learning and freebies—combine both!
4. Partner with Other Local Businesses
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Collaborating with nearby businesses benefits everyone involved. A coffee shop could team up with a bookstore for promotions like “Book and Brew” bundles. Shared audiences lead to more exposure for both parties. Creative partnerships build a strong sense of community.
5. Create Shareable Content
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Design content that’s irresistible to share, like memes, helpful tips, or relatable videos. People love spreading humor, solutions, or emotional connections. Include subtle branding in each piece to amplify your reach. Great content gets your name out organically.
6. Embrace Email Marketing
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Email marketing remains one of the most affordable tools for small businesses. Build your list by offering freebies, exclusive deals, or helpful guides. Send personalized messages to keep your audience engaged. Consistent emails remind people of your value.
7. Start a Referral Program
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Happy customers can bring more business through referrals. Offer discounts or perks for those who bring in new clients. It’s a win-win situation—your customers feel appreciated, and you grow your base. Word-of-mouth remains unbeatable.
8. Use Geotargeted Ads
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If you want a big impact on a small budget, try geotargeted ads. Platforms like Facebook and Google let you focus on specific areas. Reach local customers without wasting money on irrelevant views. It’s precise, affordable, and effective.
9. Showcase Customer Testimonials
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Nothing beats the power of trust. Highlight glowing customer reviews on your website, social media, or physical store. Real-life experiences make your business relatable and credible. People trust people—use it to your advantage.
10. Experiment with Pop-Up Shops
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Pop-up shops are a fun way to test new markets or products. Use them to build buzz and engage directly with customers. Even a temporary setup creates a lasting impression. Make it exciting, and people will flock to see what’s new.
11. Tap Into Local Media
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Local newspapers, radio stations, and community blogs are great marketing channels. Pitch them stories about your business or events. Many are eager to spotlight local entrepreneurs. This exposure boosts your profile in the area.
12. Use Influencer Collaborations
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Micro-influencers with small, loyal followings can be affordable allies. Partner with influencers who share your values or audience. Their authentic endorsements can bring in customers. A small investment often leads to significant returns.
13. Offer Exclusive Deals for Repeat Customers
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Reward loyal customers with special offers or sneak peeks. Discounts, VIP invites, or early access make them feel appreciated. Loyalty breeds advocacy, and loyal customers will spread the word about your business. Keep your best customers happy.
14. Invest in Eye-Catching Signage
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A great sign turns heads and sparks curiosity. To stand out, use bold colors, clever wording, or humor. Well-placed signs can also attract pedestrians and drivers. They are low-cost, high-impact advertising.
15. Optimize Your Website for Mobile Users
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More people shop and browse on their phones than ever before. Ensure your website loads quickly, looks good, and is easy to navigate on small screens. A smooth mobile experience reduces bounce rates, as customers who struggle will not stick around.
16. Launch Seasonal Campaigns
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Tie your marketing to holidays, seasons, or local events. For example, a flower shop could offer “Valentine’s Rescue Bouquets,” while a bakery might promote pumpkin-flavored treats in the fall. Seasonal relevance grabs attention and feels timely. It also keeps your business dynamic.
17. Engage on Community Platforms
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Platforms like Nextdoor or local Facebook groups connect you with nearby customers. Join conversations, share updates, or respond to questions. Be helpful and avoid overselling—it builds goodwill. The more involved you are, the more trust you’ll earn.
18. Use Content Marketing
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Write blogs, record videos, or share infographics that educate your audience. Provide value without directly pushing products. A dog groomer could share tips on pet care, for example. Helpful content keeps your brand at the forefront of their minds when they need your services.
19. Try Guerrilla Marketing
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Go bold with unconventional tactics like sidewalk chalk art, flash mobs, or eye-catching stunts. These playful efforts grab attention and encourage people to share online. Be creative, but keep it budget-friendly. The goal is to get people talking about you.
20. Focus on Building Relationships
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At the core of every successful business is genuine human connection. Remember customers’ names, personalize interactions, and listen to feedback. Loyal customers aren’t just repeat buyers—they’re advocates. Relationships create a foundation for long-term success.