7 Hidden Symbols in Logos That You’ve Never Noticed Before
Many famous logos have secret meanings hidden in plain sight, and you probably never realized them.
- Daisy Montero
- 3 min read
Logos are more than just designs; many contain hidden messages that reflect the brand’s identity, values, or history. Some use negative space cleverly, while others incorporate cultural or historical references. These small yet powerful details often go unnoticed, but once you see them, you cannot unsee them. Here are some logos with secret symbols that might change how you look at them forever.
1. The Hidden Arrow in FedEx
FedEx and Tkgd2007 on Wikimedia Commons
The FedEx logo has a clever design trick hidden between the ‘E’ and ‘x’—a perfect arrow symbolizing speed and precision. This subtle detail was no accident; the designer carefully crafted it to reinforce the brand’s commitment to fast and efficient delivery. Once you notice it, you will never look at the logo the same way again.
2. The Amazon Smile That Means More
Amazon.com, Inc. and NaN (typeface creator) on Wikimedia Commons
The curved arrow in Amazon’s logo looks like a friendly smile, but it also connects the letters ‘A’ to ‘Z,’ symbolizing that the company sells everything from A to Z. This subtle yet clever touch perfectly represents Amazon’s vast selection and customer-friendly approach. The logo is simple, but its hidden message speaks volumes.
3. Baskin Robbins and the Number 31
Omaraldanawafel on Wikimedia Commons
At first glance, the Baskin Robbins logo just looks playful, but the pink-colored sections of ‘B’ and ‘R’ actually form the number ‘31.’ This represents the brand’s original promise of offering 31 different ice cream flavors—one for each day of the month. It is a fun and creative way to reinforce their variety.
4. Toyota’s Logo Spells More Than You Think
©2021 Toyota Motor Sales, U.S.A., Inc. on Wikimedia Commons
Toyota’s oval logo might seem like a simple design, but if you look closely, you will notice that the overlapping ovals actually spell out ‘Toyota.’ Each part of the emblem represents a letter, making it a hidden but meaningful detail. It is a brilliant way to incorporate the brand’s name into its identity.
5. The Hidden Bear in Toblerone
Bulletproof Studio on Wikimedia Commons
Toblerone’s logo features a mountain, but hidden within it is the silhouette of a bear. This is a tribute to Bern, Switzerland, the city where the chocolate originated, which is also known as the “City of Bears.” It is a subtle yet meaningful nod to the brand’s heritage.
6. Pinterest’s Hidden Pin
Michael Deal and Juan Carlos Pagan on Wikimedia Commons
The ‘P’ in Pinterest’s logo is not just a letter; it is designed to look like a pushpin, representing the idea of pinning ideas online. This clever visual element ties directly into the platform’s purpose without making it too obvious. It is the perfect example of branding done right.
7. Hyundai’s Handshake Symbol
Hyundai Motor Company on Wikimedia Commons
Many think Hyundai’s logo is just a stylized ‘H,’ but it actually represents two people shaking hands—one being a salesperson and the other a satisfied customer. This hidden detail reinforces the company’s focus on trust and customer relationships. It is a subtle but powerful message in branding.