7 Science-Backed Techniques for Better Decision-Making
Making smarter choices isn’t just about gut feelings. These research-backed strategies can help you decide with confidence.
- Chris Graciano
- 2 min read

Every day, we need to make decisions that shape our lives. They range from small choices to life-changing ones. While instinct plays a role, science offers proven methods to improve decision-making. These seven techniques can help you think more clearly, weigh options effectively, and make choices you won’t regret.
1. Use the 10-10-10 Rule
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When making a tough decision, ask yourself: How will I feel about this in 10 minutes, 10 months, and 10 years? Author Suzy Welch developed this strategy to help shift perspective and reduce impulsive thinking.
2. Limit Your Options
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Too many choices can lead to analysis paralysis, making it harder to decide. Studies show that people are more satisfied and efficient when they narrow their options.
3. Apply the 80/20 Rule
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The Pareto Principle states that 80% of outcomes come from 20% of efforts. Identify the most impactful factors influencing your decision and prioritize them.
4. Rely on “Sleep Thinking”
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Your brain continues processing information even while you sleep. Research suggests that stepping away from a problem and revisiting it after rest leads to better choices.
5. Use Probabilities Instead of Feelings
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Emotions can hijack logic, leading to biased choices. Instead of relying purely on gut instinct, assign probabilities to different outcomes.
6. Reverse Your Perspective
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If you’re struggling, imagine advising a friend with the same dilemma. Research shows that psychological distance helps people make more rational, less emotionally driven decisions.
7. Set a Decision Deadline
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Overthinking can lead to unnecessary stress and wasted time. Science suggests that setting a firm deadline forces the brain to focus and make a choice.