Matt Campbell Emerges as Penn State’s Top Choice for Head Coach

The search for Penn State’s next head coach appears to be reaching a conclusion, with Iowa State’s Matt Campbell emerging as the top candidate. The program has been evaluating multiple options following the firing of long-time head coach James Franklin, who was dismissed after a 3-3 start in 2025 despite a national title game appearance the previous year.

Campbell, who has led Iowa State since 2016, brings a proven record and extensive experience in college football. Over 11 seasons in Ames, he compiled a 72-55 record, including an 8-4 mark in 2025, demonstrating consistency and the ability to elevate a program in a competitive conference.

While some school donors had advocated for interim coach Terry Smith to be promoted, Penn State’s leadership has reportedly focused on securing Campbell as its long-term solution. Sources indicate that both sides have been in repeated communication over the past 24 hours to finalize a potential deal.

The coaching search also saw other candidates decline interest, including BYU’s Kalani Sitake and Louisville’s Jeff Brohm, which has further solidified Campbell’s position as the frontrunner. Penn State is now preparing to move forward with the former Hawkeyes coach to rebuild a program that finished 6-6 in 2025.

1. Campbell’s Coaching Credentials

Matt Campbell has built a reputation as a program builder at Iowa State. Over his 11-year tenure, he guided the Cyclones to multiple bowl appearances and established a winning culture in a conference that has challenged smaller programs. Campbell’s teams have been known for disciplined play, balanced offenses, and adaptive game planning, traits that Penn State hopes to leverage in revitalizing its program. His ability to develop players and compete in high-pressure environments makes him an attractive hire for a school with national aspirations. The 2025 season highlighted Campbell’s leadership, as Iowa State finished 8-4 despite significant roster turnover. His performance in the Big 12 has earned him recognition as one of college football’s rising coaching talents. Penn State’s administration likely views Campbell’s combination of experience, consistency, and program-building acumen as a perfect fit for a team that struggled to maintain momentum in 2025.

2. Penn State’s Coaching Search

The coaching search at Penn State has been closely watched, with several high-profile candidates either declining or being passed over. Interim head coach Terry Smith had some internal support, but the school prioritized an external hire with experience leading a complete program. BYU’s Kalani Sitake and Louisville’s Jeff Brohm both opted to remain at their respective programs, leaving Campbell as the clear frontrunner. This development allows Penn State to move forward without further uncertainty. Sources report that both sides have been in active discussions to finalize a deal, with a focus on securing Campbell quickly to stabilize recruiting and coaching continuity. Timing will be critical for the program as it prepares for the next season and the associated roster management. The hiring of Campbell signals Penn State’s intent to re-establish itself as a national contender and improve upon a disappointing 6-6 record. Leadership, culture, and strategic vision will all be tested under the new head coach.

3. Looking Ahead

Campbell inherits a program with a rich history but recent inconsistency. His challenge will be to elevate Penn State back into national contention while addressing the gaps that emerged in the 2025 season. Recruiting, player development, and staff management will be immediate priorities. Bringing in an experienced coach like Campbell provides a foundation to strengthen all aspects of the program. With Campbell’s track record at Iowa State, Penn State fans can expect a methodical, disciplined approach to rebuilding the team. The school is aiming for a smooth transition that maximizes the offseason and prepares the program for SEC-level competitiveness. If finalized, Campbell’s hiring marks the beginning of a new era in State College, offering stability, experience, and a clear path forward for a program seeking to return to national prominence.