Before online shopping took over, flipping through thick holiday catalogs was part of the Christmas tradition. Each glossy page was filled with toys that sparked endless wish lists and excited imaginations.
These once-beloved catalog companies brought shopping into living rooms long before the internet but have since disappeared.
Here's a throwback to the catalog pages that turned ordinary products into must-have treasures.
Here's a nostalgic look at the 18 most iconic catalog items that defined childhood wishes and shaped playtime dreams.