Brand identity

13 Once-Famous Brands That Were Bought and Rebranded

13 Once-Famous Brands That Were Bought and Rebranded

This article shows 13 famous brands that were bought and rebranded.

12 Logo Changes That Quietly Erased Brand History

12 Logo Changes That Quietly Erased Brand History

Brand logos are powerful symbols that hold years of history, identity, and emotion. When companies change them, even slightly, it can quietly erase pieces of their past. Some redesigns move so far from the original look that they forget what made the brand special in the first place.