Crafting the perfect slogan is a delicate balance between creativity and clarity. When brands try too hard to be clever or edgy, the result can sometimes miss the mark entirely. Over the years, several companies have launched slogans that confused customers, sparked controversy, or simply failed to resonate.
Looking back, some older car safety campaigns feel more like comedy sketches than actual public service announcements. They may have meant well, but many relied on questionable science, cheesy slogans, or flat-out strange advice. What was once serious guidance now feels wildly out of touch and sometimes unintentionally hilarious.
You might have heard this, and probably been a part of it.