14 Things We Miss About the Sears Wish Book

Flipping through the pages of the Sears Wish Book was once a cherished holiday tradition. For generations, it was the official start of the holiday season, full of imagination and anticipation. It wasn’t just a catalog — it was a portal to dreams, filled with toys, clothes, and home goods that sparked joy in kids and adults alike. The magic of holding it in your hands and circling your favorite items is something few digital experiences can match.