12 Clothing Brands Everyone Wore for a Month
These 12 clothing brands had brief periods of intense popularity before quickly fading from everyday fashion.
- Sophia Zapanta
- 4 min read
Some clothing brands reach massive popularity almost overnight, only to disappear just as quickly. They become trends for a short period, often tied to a logo, design, or cultural moment. These brands show how fast fashion cycles can move when hype takes over.
1. Von Dutch
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Von Dutch trucker hats exploded in the early 2000s after celebrities were seen wearing them. The brand became a symbol of that specific era of style. Within months, the trend spread everywhere, from malls to music videos. The fad ended almost as quickly, leaving the brand tied to a short cultural moment.
2. Ed Hardy
OttawaAC on Wikimedia Commons
Ed Hardy shirts with bold tattoo-inspired graphics were suddenly everywhere in the mid-2000s. The designs were instantly recognizable but became overexposed. People wore them for a short burst of popularity before moving on. The brand’s rise and fall became a symbol of flash-in-the-pan fashion.
3. Abercrombie & Fitch Graphic Tees
Urizzato on Wikimedia Commons
Abercrombie once dominated malls with branded tees and hoodies that students wore constantly. The logo-heavy style was a status symbol in the early 2000s. Eventually, the trend faded as people moved toward more minimal clothing. The intense logo moment lasted only a short time before tastes shifted.
4. Juicy Couture Tracksuits
Leirus Yat Shung on Wikimedia Commons
Juicy Couture’s velour tracksuits became a huge fashion statement after celebrities wore them in public. The bright colors and rhinestone logos made them instantly recognizable. For a while, it felt like everyone had at least one set. The trend passed quickly, though it occasionally resurfaces in nostalgia-driven revivals.
5. Hollister Co.
FASTILY on Wikimedia Commons
Hollister spread rapidly as a teen clothing brand with its surf-inspired aesthetic. Its logo tees and hoodies were seen constantly in schools for a short period. Eventually, overexposure and changing tastes pushed it out of peak popularity. It was a brand many wore intensely for only a season or two.
6. FUBU
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FUBU became a cultural force in the late 1990s with bold branding and celebrity endorsements. Its logo-heavy style made it instantly recognizable in the hip-hop fashion scene. For a short time, it was one of the most popular labels. The peak came and went quickly, leaving the brand tied to a specific moment.
7. Aeropostale
Raysonho on Wikimedia Commons
Aeropostale had a wave of popularity with logo tees and affordable mall fashion. Teens wore it constantly during its peak, often mixing it with Abercrombie or Hollister. The style was widespread for a brief stretch before fading. Its heavy reliance on branding limited its long-term appeal.
8. Baby Phat
BULE on Pexels
Baby Phat brought bold, glamorous streetwear into the mainstream in the early 2000s. Its logo tees and bedazzled pieces were everywhere for a short period. Many teens embraced the brand as a trendy statement. After its peak, the label quickly lost momentum, though it is remembered fondly.
9. Mossimo
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Mossimo became highly visible after being sold at Target in the 1990s and 2000s. For a while, it was one of the go-to affordable casual clothing brands. Its popularity spiked quickly, thanks to accessibility and bold logos. However, the hype faded fast as shoppers moved toward other mall and discount brands.
10. Southpole
Southpolebrand on Wikimedia Commons
Southpole was popular for its bold graphic tees and baggy jeans. Many teens wore it during a short period in the early 2000s. The designs reflected urban streetwear trends of the time. It rose quickly in popularity but just as quickly disappeared from mainstream fashion.
11. American Apparel
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American Apparel had a sharp rise in the mid-2000s with its minimalist basics. Its plain tees, hoodies, and leggings were everywhere for a brief period. The brand’s image was trendy but short-lived as controversies and overexposure hurt its reputation. Its popularity burned out after just a few seasons.
12. True Religion Jeans
Mike Mozart on Wikimedia Commons
True Religion’s jeans with flashy stitching were a sudden status symbol. Celebrities wore them, and the brand quickly gained popularity. For a short period, they were highly sought after and recognized instantly. The trend faded when styles shifted to simpler denim.